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撞到一棵树
案例简介：点击树是欧盟委员会争取公众支持欧盟渐进式气候变化政策的更广泛运动的一部分。这样做是为了准备 2009年12月7至18日在哥本哈根举行的联合国气候会议上，世界各地的决策者做出减少温室气体排放的深远承诺。点击一棵树运动的目的是接触 10 个目标国家的 14 至 29 岁的欧洲人，并让他们积极参与应对气候变化的斗争。他们被激励采取个人行动，种植 5000 棵树中的一棵，并承诺采取其他行动来减少自己的排放。这些树可以在网站上在线订购 http://clickatree.europa.eu 。参与者被鼓励给这棵树拍一张照片，并上传到一个网站上，在这个网站上，所有参与者都可以投票支持他们最喜欢的照片。获胜者可以赢得一次去环境学习营的旅行。通过使用这一措施，应该发生了从虚拟世界到现实世界的转移: 参与在线活动会导致现实世界中的活动。在现实生活中，网上植树是伴随着植树的。
撞到一棵树
案例简介：Click a Tree was part of a broader campaign of the European Commission to gain public support for the EUs progressive climate change policies. This was done in preparation for when decision makers from around the world met for the United Nations Climate Conference in Copenhagen from December 7th -18th 2009 to make far-reaching commitments to reduce greenhouse gas emissions. The aim of the Click a Tree campaign was to reach 14 to 29 year-old Europeans in ten target countries and get them actively involved in the fight against climate change. They were motivated to take individual action by planting one of 5000 trees and committing to other actions to reduce their own emissions. The trees could be ordered online on the website http://clickatree.europa.eu. Participants were encouraged to take a picture of the tree and upload it onto a website, where all participants in the campaign could vote for their favorite pictures. The winners could win a trip to an environmental learning camp. By using this measure, a transfer from the virtual world to the real world should have taken place: participating in an online campaign leads to activities in the real world. Planting a tree online is accompanied by planting a tree in real life.
Hit a tree
案例简介：点击树是欧盟委员会争取公众支持欧盟渐进式气候变化政策的更广泛运动的一部分。这样做是为了准备 2009年12月7至18日在哥本哈根举行的联合国气候会议上，世界各地的决策者做出减少温室气体排放的深远承诺。点击一棵树运动的目的是接触 10 个目标国家的 14 至 29 岁的欧洲人，并让他们积极参与应对气候变化的斗争。他们被激励采取个人行动，种植 5000 棵树中的一棵，并承诺采取其他行动来减少自己的排放。这些树可以在网站上在线订购 http://clickatree.europa.eu 。参与者被鼓励给这棵树拍一张照片，并上传到一个网站上，在这个网站上，所有参与者都可以投票支持他们最喜欢的照片。获胜者可以赢得一次去环境学习营的旅行。通过使用这一措施，应该发生了从虚拟世界到现实世界的转移: 参与在线活动会导致现实世界中的活动。在现实生活中，网上植树是伴随着植树的。
Hit a tree
案例简介：Click a Tree was part of a broader campaign of the European Commission to gain public support for the EUs progressive climate change policies. This was done in preparation for when decision makers from around the world met for the United Nations Climate Conference in Copenhagen from December 7th -18th 2009 to make far-reaching commitments to reduce greenhouse gas emissions. The aim of the Click a Tree campaign was to reach 14 to 29 year-old Europeans in ten target countries and get them actively involved in the fight against climate change. They were motivated to take individual action by planting one of 5000 trees and committing to other actions to reduce their own emissions. The trees could be ordered online on the website http://clickatree.europa.eu. Participants were encouraged to take a picture of the tree and upload it onto a website, where all participants in the campaign could vote for their favorite pictures. The winners could win a trip to an environmental learning camp. By using this measure, a transfer from the virtual world to the real world should have taken place: participating in an online campaign leads to activities in the real world. Planting a tree online is accompanied by planting a tree in real life.
撞到一棵树
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Hit a tree
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基本信息
- 广告战役： #Click a tree -7fa20#
- 广告品牌： European Commission
- 发布日期： 2010-05-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 德语
- 媒介平台： 网络
- 获得奖项：
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