本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
首次亮相 (15 s)
案例简介：《处女作》是欧盟委员会在 # EUandME 活动中实现的一系列短片之一。这场运动的目的是强调欧盟的好处，并开始与千禧一代讨论欧洲的未来。每部电影都是一个感人的故事，讲述了欧盟如何赋予年轻人权力，代表了让欧洲与众不同的价值观和自由。《首次亮相》强调了《欧盟基本权利宪章》第 21 条所载的无歧视生活的权利。在欧洲联盟，禁止基于性别、种族、肤色、民族血统、遗传特征、语言、信仰、政治观点、少数民族成员、财产、出生，残疾,年龄或性取向。这部电影的故事是通过克罗地亚农村一名同性恋青少年的眼睛讲述的。伊万是一名农场工人，照顾他父亲的奶牛，他是当地足球队的明星前锋，他暗恋着他的队友马尔科。当一名球探访问足球队寻找新的人才时，伊万进球，马尔科拥抱他庆祝。伊万不假思索地吻了他的队友。当他意识到自己做了什么时，伊万从惊吓的马尔科身边退去，走上孤独的道路回到农场。伊万坐在谷仓里，只有奶牛陪伴，听到走近的脚步声，转身看着。马尔科和足球队的其他男孩微笑着进来。他们把伊凡踢足球作为接受和理解的姿态。他们走出谷仓的黑暗。当他们开始在外面厚厚的雪中再次玩耍时，太阳开始穿透晨雾。
首次亮相 (15 s)
案例简介："Debut" is one of a series of short films realised for the European Commission as part of the #EUandME campaign. The aim of the campaign is to highlight the benefits of the EU and begin a conversation with Millennials about the future of Europe. Each film is an emotional story of how the EU has empowered young people, representing the values and freedoms that make Europe special."Debut" highlights the right to live without discrimination, enshrined in art.21 of the EU Charter of Fundamental Rights. In the European Union it is prohibited to discriminate on the basis of sex, race, colour, ethnic origin, genetic features, language, belief, political opinion, membership of a national minority, property, birth, disability, age or sexual orientation.The story of the film is told through the eyes of a gay teen in rural Croatia. Ivan works as a farm hand, tending to his father’s cows, he is the star striker of the local football team, and he is harbouring a crush on one of his teammates, Marko.When a scout visits the football team in search of new talent, Ivan scores a goal and Marko embraces him in celebration. Ivan, without thinking, kisses his teammate. When he realises what he has done, Ivan backs away from the startled Marko and takes the lonely path back to the farm.Sitting in the barn, with only the cows for company, Ivan hears approaching footsteps and turns to look. Marko and the other boys from the football team come in, smiling. They throw Ivan the football as a gesture of acceptance and understanding. They exit the darkness of the barn. As they start playing again in the deep snow outside, the sun begins to pierce through the morning mist.
Debut (15s)
案例简介：《处女作》是欧盟委员会在 # EUandME 活动中实现的一系列短片之一。这场运动的目的是强调欧盟的好处，并开始与千禧一代讨论欧洲的未来。每部电影都是一个感人的故事，讲述了欧盟如何赋予年轻人权力，代表了让欧洲与众不同的价值观和自由。《首次亮相》强调了《欧盟基本权利宪章》第 21 条所载的无歧视生活的权利。在欧洲联盟，禁止基于性别、种族、肤色、民族血统、遗传特征、语言、信仰、政治观点、少数民族成员、财产、出生，残疾,年龄或性取向。这部电影的故事是通过克罗地亚农村一名同性恋青少年的眼睛讲述的。伊万是一名农场工人，照顾他父亲的奶牛，他是当地足球队的明星前锋，他暗恋着他的队友马尔科。当一名球探访问足球队寻找新的人才时，伊万进球，马尔科拥抱他庆祝。伊万不假思索地吻了他的队友。当他意识到自己做了什么时，伊万从惊吓的马尔科身边退去，走上孤独的道路回到农场。伊万坐在谷仓里，只有奶牛陪伴，听到走近的脚步声，转身看着。马尔科和足球队的其他男孩微笑着进来。他们把伊凡踢足球作为接受和理解的姿态。他们走出谷仓的黑暗。当他们开始在外面厚厚的雪中再次玩耍时，太阳开始穿透晨雾。
Debut (15s)
案例简介："Debut" is one of a series of short films realised for the European Commission as part of the #EUandME campaign. The aim of the campaign is to highlight the benefits of the EU and begin a conversation with Millennials about the future of Europe. Each film is an emotional story of how the EU has empowered young people, representing the values and freedoms that make Europe special."Debut" highlights the right to live without discrimination, enshrined in art.21 of the EU Charter of Fundamental Rights. In the European Union it is prohibited to discriminate on the basis of sex, race, colour, ethnic origin, genetic features, language, belief, political opinion, membership of a national minority, property, birth, disability, age or sexual orientation.The story of the film is told through the eyes of a gay teen in rural Croatia. Ivan works as a farm hand, tending to his father’s cows, he is the star striker of the local football team, and he is harbouring a crush on one of his teammates, Marko.When a scout visits the football team in search of new talent, Ivan scores a goal and Marko embraces him in celebration. Ivan, without thinking, kisses his teammate. When he realises what he has done, Ivan backs away from the startled Marko and takes the lonely path back to the farm.Sitting in the barn, with only the cows for company, Ivan hears approaching footsteps and turns to look. Marko and the other boys from the football team come in, smiling. They throw Ivan the football as a gesture of acceptance and understanding. They exit the darkness of the barn. As they start playing again in the deep snow outside, the sun begins to pierce through the morning mist.
首次亮相 (15 s)
暂无简介
Debut (15s)
暂无简介
基本信息
- 广告战役： #EUandMe#
- 广告品牌： European Commission , DG COMM
- 发布日期： 2019-02-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
