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Flybabies
案例简介：EntrySummary 航空业是世界上最令人讨厌的行业之一。捷蓝航空的核心任务是将人类带回航空旅行。作为挑战者品牌，我们的任务是展示捷蓝航空与其他航空公司的区别。显然需要为那些最需要的人挺身而出: 妈妈和他们的孩子在我们的飞机上。我们接受了挑战，把消极的飞行变成积极的。这样，我们就解决了其他航空公司从未有过的禁忌问题。 简要解释 为了纪念母亲节，捷蓝航空为妈妈和他们的孩子挺身而出。在一次越野飞行中，每次婴儿哭泣时，所有乘客都会在未来的机票上获得 25% 的折扣，最终每个人都可以获得免费的往返机票。有史以来第一次，在飞机上哭泣的婴儿是一件好事。这部记录这一事件的电影立即迅速传播开来，并在世界范围内大规模传播我们的信息，让曾经典型的紧张局势变成了每个人都可以欢呼的事情。最重要的是，压力大的妈妈们得到了他们需要的东西 -- 安心。
Flybabies
案例简介：EntrySummary The airline industry is one of the most hated in the world. JetBlue’s core mission is bringing humanity back to air travel. As a challenger brand, we were tasked to show how JetBlue differentiates itself from other airlines. There was a clear need to stand up for those who need it the most: moms and their babies on our planes. We took on the challenge and turned a negative of flying into a positive. With that, we were addressing a taboo subject no other airline ever would. BriefExplanation In honor of Mother’s Day JetBlue stood up for moms and their babies. During a cross-country flight, each time a baby cried, all passengers received a 25% discount on future airfare, ultimately landing everyone free roundtrip tickets. For the first time ever, crying babies on a flight was a good thing.The film documenting the event immediately went viral and spread our message on a large scale across the world, making a once typically tension-filled situation into something everyone could cheer for. Most important, stressed-out moms got what they needed — peace of mind.
Flybabies
案例简介：EntrySummary 航空业是世界上最令人讨厌的行业之一。捷蓝航空的核心任务是将人类带回航空旅行。作为挑战者品牌，我们的任务是展示捷蓝航空与其他航空公司的区别。显然需要为那些最需要的人挺身而出: 妈妈和他们的孩子在我们的飞机上。我们接受了挑战，把消极的飞行变成积极的。这样，我们就解决了其他航空公司从未有过的禁忌问题。 简要解释 为了纪念母亲节，捷蓝航空为妈妈和他们的孩子挺身而出。在一次越野飞行中，每次婴儿哭泣时，所有乘客都会在未来的机票上获得 25% 的折扣，最终每个人都可以获得免费的往返机票。有史以来第一次，在飞机上哭泣的婴儿是一件好事。这部记录这一事件的电影立即迅速传播开来，并在世界范围内大规模传播我们的信息，让曾经典型的紧张局势变成了每个人都可以欢呼的事情。最重要的是，压力大的妈妈们得到了他们需要的东西 -- 安心。
Flybabies
案例简介：EntrySummary The airline industry is one of the most hated in the world. JetBlue’s core mission is bringing humanity back to air travel. As a challenger brand, we were tasked to show how JetBlue differentiates itself from other airlines. There was a clear need to stand up for those who need it the most: moms and their babies on our planes. We took on the challenge and turned a negative of flying into a positive. With that, we were addressing a taboo subject no other airline ever would. BriefExplanation In honor of Mother’s Day JetBlue stood up for moms and their babies. During a cross-country flight, each time a baby cried, all passengers received a 25% discount on future airfare, ultimately landing everyone free roundtrip tickets. For the first time ever, crying babies on a flight was a good thing.The film documenting the event immediately went viral and spread our message on a large scale across the world, making a once typically tension-filled situation into something everyone could cheer for. Most important, stressed-out moms got what they needed — peace of mind.
Flybabies
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Flybabies
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