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小门票
案例简介：EntrySummary 在美国市场，成年人不利用所有假期是很常见的。不幸的是，这样做的缺点之一是家庭最终错过了他们在一起度过的美好时光 -- 没有工作、学校, 和活动 -- 这对创造持久的家庭记忆非常重要。事实上，大多数家庭说他们最好的回忆发生在假期。所以我们的目标是通过让孩子们负责来证明他们有多重要。 简要解释 父母知道家庭假期很重要。然而，他们仍然不接受。那么，你如何说服忙碌、工作的父母真正预订家庭度假呢？你没有。你让他们的孩子来做。捷蓝航空的小票第一次让孩子们有能力计划家庭度假。在电影中，一个旅行社和各种各样的孩子坐下来，帮助他们计划他们理想的家庭假期。询问孩子们他们想去的地方，酒店里想要的设施，以及他们想在度假时计划的活动。然后旅行社以他们能负担得起的价格卖给这些孩子他们理想的家庭度假。字面上。无论他们能负担得起。提醒父母一点时间在一起可以走很长的路。
小门票
案例简介：EntrySummary In the U.S. market, it’s very common for adults to not utilize all their vacation days. Unfortunately, one of the downsides of doing so is that families ultimately miss out on quality time they get to spend together–free of work, school, and activities—which is very important to creating long-lasting family memories. In fact, most families say their best memories together happen on vacation. So we aimed to prove just how important they are, by putting kids in charge. BriefExplanation Parents know family vacations are important. Yet, they still don’t take them. So how do you convince busy, working parents to actually book a family vacation? You don’t. You let their kids do it instead. For the first time ever, JetBlue’s Little Tickets gave kids the power to plan a family vacation. In the film, a travel agent sits down with a variety of children and helps them plan their ideal family vacation. Asking the kids about possible destinations they’d like to visit, amenities desired in a hotel, and activities they would like to plan while on vacation. Then the travel agent sold these kids their ideal family vacation for a price they could afford. Literally. Whatever they could afford. To remind parents that a little time together can go a long way.
Little Tickets
案例简介：EntrySummary 在美国市场，成年人不利用所有假期是很常见的。不幸的是，这样做的缺点之一是家庭最终错过了他们在一起度过的美好时光 -- 没有工作、学校, 和活动 -- 这对创造持久的家庭记忆非常重要。事实上，大多数家庭说他们最好的回忆发生在假期。所以我们的目标是通过让孩子们负责来证明他们有多重要。 简要解释 父母知道家庭假期很重要。然而，他们仍然不接受。那么，你如何说服忙碌、工作的父母真正预订家庭度假呢？你没有。你让他们的孩子来做。捷蓝航空的小票第一次让孩子们有能力计划家庭度假。在电影中，一个旅行社和各种各样的孩子坐下来，帮助他们计划他们理想的家庭假期。询问孩子们他们想去的地方，酒店里想要的设施，以及他们想在度假时计划的活动。然后旅行社以他们能负担得起的价格卖给这些孩子他们理想的家庭度假。字面上。无论他们能负担得起。提醒父母一点时间在一起可以走很长的路。
Little Tickets
案例简介：EntrySummary In the U.S. market, it’s very common for adults to not utilize all their vacation days. Unfortunately, one of the downsides of doing so is that families ultimately miss out on quality time they get to spend together–free of work, school, and activities—which is very important to creating long-lasting family memories. In fact, most families say their best memories together happen on vacation. So we aimed to prove just how important they are, by putting kids in charge. BriefExplanation Parents know family vacations are important. Yet, they still don’t take them. So how do you convince busy, working parents to actually book a family vacation? You don’t. You let their kids do it instead. For the first time ever, JetBlue’s Little Tickets gave kids the power to plan a family vacation. In the film, a travel agent sits down with a variety of children and helps them plan their ideal family vacation. Asking the kids about possible destinations they’d like to visit, amenities desired in a hotel, and activities they would like to plan while on vacation. Then the travel agent sold these kids their ideal family vacation for a price they could afford. Literally. Whatever they could afford. To remind parents that a little time together can go a long way.
小门票
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Little Tickets
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