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    案例简介:

    案例简介:

    JetBlue Airways: Little Tickets by MullenLowe U.S.

    案例简介:

    JetBlue Airways: Little Tickets by MullenLowe U.S.

    案例简介:

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    JetBlue Airways: Little Tickets by MullenLowe U.S.

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    广告公司: MullenLowe U.S.

    案例详情

    JetBlue released 'Little Tickets', a new video showing how the airline created the Little Tickets store in New York City to empower kids to take back some family time by allowing them to buy a family vacation for their hard-working parents that didn’t break the piggy bank. For the first time ever, the purchase decision was in their hands, and the vacations they purchased were real.The airline believes that a little time together can go a long way for busy families and are encouraging families everywhere to plan their next family vacation. The brand tells stories by demonstrating its mission to inspire humanity, celebrate their customers and enhance brand love that gets JetBlue discussed.CreditsClient: JetBlue AirwaysVP, Marketing: Jamie PerryDirector, Brand & Advertising: Elizabeth WindramManager, Advertising & Social/Content: Heather CohenAgency: MullenLoweCREATIVEManaging Partner Chief Creative Officer: Mark WennekerExecutive Creative Director: Tim VaccarinoExecutive Creative Director: Dave WeistVP Creative Director: Julia NeumannVP Creative Director: Amy FergusonSenior Copywriter: Patrick ReganSenior Art Director: Dan PappasVIDEO PRODUCTIONSVP, Executive Director of Integrated Production: Lisa SettenSVP, Head of Integrated Production: Zeke BowmanProducer: Katherine ChengSenior Business Affairs Manager: Amy KeddyPRODUCTION COMPANY AND PARTNER DETAILSProduction Company: Hungry ManDirector: Conor ByrneExecutive Producer/Managing Director: Kevin ByrneLine Producer: Tyler ByrneDP: Adam Newport- BerraEditing House: PS260, New YorkPost Finishing: PS260, New YorkEditor: Maury LoebAssistant Editor: Colin ReillyManaging Partner: Zarina MakProducer: Evann BorgmanColor CorrectionColorist: Tim Masick/Company 3 New YorkFlame Artist: Margaret YangMusicOriginal score by Q DepartmentEP: Heather Lee MacFarlanceAudio Mix: Rob Fielack/Plush New YorkACCOUNT MANAGEMENTSVP, Group Account Director: Emily BrooksAccount Director: Molly BluhmAccount Supervisor: Matt DuerrSenior Account Executive: Beba RiveraAccount Executive: Bayla WermanSTRATEGYVP Group Strategy Director: Ellie Gogan-TilstoneSenior Strategist: Lindsay CardinalePROJECT MANAGEMENT & DIGITAL/PRINT PRODUCTIONSenior Project Manager: Christina GrattonAssociate Digital Producer: Taylor NisbetMEDIASVP, Group Media Director: Jade WattsAssociate Digital Media Director: Paula BerkelDigital Media Planner: Ellie ClaymanAssistant Media Planner: Sonia SahotaPR/SOCIALSVP, Account Director: Jaclyn RuelleAccount Director: Becky BrandAccount Supervisor: Brittany ZahoruikoSenior Account Executive: Krystle LischweAccount Executive: Kelsey LabrotAssistant Account Executive: Meg Weldon

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