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回忆的天空
案例简介：简要解释 我们如何帮助年轻人表达他们的感受？挑战是创造一个设计，它传达了 “死亡” 这个困难的话题，同时给人希望。 描述客户的简报 德国最大的广播集团 ARD 组织了一个主题周。汉堡 Leuchtfeuer 也参加了。这是一个慈善组织，支持那些生活时间不长的人，帮助失去亲人的人度过他们的悲伤。 设计过程 记忆的天空 -- 第一款将天空变成无边纪念牌匾的智能手机应用。有了增强现实，任何人都可以在天堂写一条信息 -- 纪念离开我们的亲人。 当人们想到 “死亡” 时，我们注意到他们看着天堂。所以我们用天空作为主要的设计元素。十字架是已经张贴在天空的信息的象征。他们给予希望和自由。所以我们让它们变得多彩。 整体和可用性设计非常纯粹。这种设计使得处理 “死亡生活” 的话题变得更加容易。 结果 在最初的四周内，有超过 10,000 次的下载和无数的信息，记忆的天空已经成为世界上最大的纪念牌匾。
回忆的天空
案例简介：Brief Explanation How can we help young people express their feelings? The challenge is to create a design, which communicates the difficult topic “death” – while giving hope at the same time. Describe the brief from the client ARD, Germany’s biggest broadcasting group, organised a theme week. Hamburg Leuchtfeuer also took part. It is a charitable organisation that supports people who have not got long to live and helps the bereaved work through their grief. Design Process Sky of Memories – the first smartphone app that turns the sky into a boundless commemorative plaque. With augmented reality, anyone can write a message in the heavens – in memory of loved ones who have left us. When people think about “death”, we noticed they look in the heaven. So we used the sky as the main design element. The crosses are symbols of messages already posted in the sky. They give hope and freedom. So we made them colourful. The overall and usability-design is very pure. The design made it easier to deal with the topic “Living with death”. Results With over 10,000 downloads within the first four weeks and countless messages, Sky of Memories has become the world’s largest commemorative plaque.
SKY OF MEMORIES
案例简介：简要解释 我们如何帮助年轻人表达他们的感受？挑战是创造一个设计，它传达了 “死亡” 这个困难的话题，同时给人希望。 描述客户的简报 德国最大的广播集团 ARD 组织了一个主题周。汉堡 Leuchtfeuer 也参加了。这是一个慈善组织，支持那些生活时间不长的人，帮助失去亲人的人度过他们的悲伤。 设计过程 记忆的天空 -- 第一款将天空变成无边纪念牌匾的智能手机应用。有了增强现实，任何人都可以在天堂写一条信息 -- 纪念离开我们的亲人。 当人们想到 “死亡” 时，我们注意到他们看着天堂。所以我们用天空作为主要的设计元素。十字架是已经张贴在天空的信息的象征。他们给予希望和自由。所以我们让它们变得多彩。 整体和可用性设计非常纯粹。这种设计使得处理 “死亡生活” 的话题变得更加容易。 结果 在最初的四周内，有超过 10,000 次的下载和无数的信息，记忆的天空已经成为世界上最大的纪念牌匾。
SKY OF MEMORIES
案例简介：Brief Explanation How can we help young people express their feelings? The challenge is to create a design, which communicates the difficult topic “death” – while giving hope at the same time. Describe the brief from the client ARD, Germany’s biggest broadcasting group, organised a theme week. Hamburg Leuchtfeuer also took part. It is a charitable organisation that supports people who have not got long to live and helps the bereaved work through their grief. Design Process Sky of Memories – the first smartphone app that turns the sky into a boundless commemorative plaque. With augmented reality, anyone can write a message in the heavens – in memory of loved ones who have left us. When people think about “death”, we noticed they look in the heaven. So we used the sky as the main design element. The crosses are symbols of messages already posted in the sky. They give hope and freedom. So we made them colourful. The overall and usability-design is very pure. The design made it easier to deal with the topic “Living with death”. Results With over 10,000 downloads within the first four weeks and countless messages, Sky of Memories has become the world’s largest commemorative plaque.
回忆的天空
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SKY OF MEMORIES
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基本信息
- 广告品牌： ARD Themenwoche / DAS Lotsenhaus
- 发布日期： 2000
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频 , 音频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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