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登月任务
案例简介：活动描述 兼职科学家分享这种开拓精神。他们是一个由工程师组成的私人团队，与奥迪一起，他们将执行一项任务，离开地球，对技术和开拓精神进行最终测试。 结果 使命的启动在于未来 -- 但今天它已经激励了全球各地的人们。超过 5400万个媒体联系人，850万的公关价值和 39 个奥迪市场都是不言自明的数字。即使在超级碗 50，任务的精神也在商业广告中回响。Vorsprung durch Technik 的终极证明倒计时已经开始。 概要 达到不可能 -- 这就是人类成为先驱的原因。和历史故事。奥迪一直在走新的道路 -- 在技术和通信方面。总是被开拓精神所驱使。 执行 罗孚是在奥迪设计中心设计的，配备了 quattro 、 e-tron 、超轻等技术，并在奥迪工厂进行了测试。在数字内容中心，用户可以在不断更新中体验任务的每一步。这显示了一种全新的开拓精神。 战略 奥迪支持兼职科学家执行月球任务。他们一起开发奥迪月球 quattro，并为月球做好准备。 相关性 奥迪一直在走新的道路 -- 在技术和通信方面。现在是时候把它提升到一个新的水平，让技术和开拓精神接受最终的考验: 月球任务。奥迪与一个私人工程师团队一起，正在建造奥迪 lunar quattro，这是有史以来第一辆穿越月球的奥迪。在数字内容中心，用户可以在更新、电影、文章和采访中体验任务的每一步以及漫游者的设计和测试过程。Vorsprung durch 技术和开拓精神在一个新的维度。
登月任务
案例简介：Campaign Description The Part-Time Scientists share this pioneering spirit. They are a private team of engineers and together with Audi, they are going on a mission to leave the earth and put technology and pioneering spirit to the ultimate test. Outcome The launch of the mission lies in the future – but already today it inspires people all over the globe. Over 54 million media contacts generated, a PR value of 8.5 million and 39 Audi markets involved are figures that speak for themselves. Even at Super Bowl 50, the mission’s spirit found its echo in the commercial break. The countdown to the ultimate proof of Vorsprung durch Technik has started. Synopsis Reaching the impossible – this is what turns humans into pioneers. And stories into history. Audi has always taken new paths – in technology and communication. Always driven by pioneering spirit. Execution The rover was designed in the Audi Design Center, equipped with technologies like quattro, e-tron, ultra lightweight and tested in Audi facilities. On a digital content hub, users can experience every step of the mission in constant updates. This showed pioneering spirit in a completely new dimension. Strategy Audi supports the Part-Time Scientists on the Mission to the Moon. Together, they are developing the Audi lunar quattro and making it ready for the moon. Relevancy Audi has always taken new paths – in technology and communication. Now it’s time to take it to the next level and put technology and pioneering spirit to the ultimate test: the Mission to the Moon. Together with a private team of engineers, Audi is building the Audi lunar quattro, the first Audi ever to be driving across the moon. On a digital content hub, users can experience every step of the mission and the designing and testing process of the rover in updates, films, articles and interviews. Vorsprung durch Technik and pioneering spirit in a new dimension.
Mission To The Moon
案例简介：活动描述 兼职科学家分享这种开拓精神。他们是一个由工程师组成的私人团队，与奥迪一起，他们将执行一项任务，离开地球，对技术和开拓精神进行最终测试。 结果 使命的启动在于未来 -- 但今天它已经激励了全球各地的人们。超过 5400万个媒体联系人，850万的公关价值和 39 个奥迪市场都是不言自明的数字。即使在超级碗 50，任务的精神也在商业广告中回响。Vorsprung durch Technik 的终极证明倒计时已经开始。 概要 达到不可能 -- 这就是人类成为先驱的原因。和历史故事。奥迪一直在走新的道路 -- 在技术和通信方面。总是被开拓精神所驱使。 执行 罗孚是在奥迪设计中心设计的，配备了 quattro 、 e-tron 、超轻等技术，并在奥迪工厂进行了测试。在数字内容中心，用户可以在不断更新中体验任务的每一步。这显示了一种全新的开拓精神。 战略 奥迪支持兼职科学家执行月球任务。他们一起开发奥迪月球 quattro，并为月球做好准备。 相关性 奥迪一直在走新的道路 -- 在技术和通信方面。现在是时候把它提升到一个新的水平，让技术和开拓精神接受最终的考验: 月球任务。奥迪与一个私人工程师团队一起，正在建造奥迪 lunar quattro，这是有史以来第一辆穿越月球的奥迪。在数字内容中心，用户可以在更新、电影、文章和采访中体验任务的每一步以及漫游者的设计和测试过程。Vorsprung durch 技术和开拓精神在一个新的维度。
Mission To The Moon
案例简介：Campaign Description The Part-Time Scientists share this pioneering spirit. They are a private team of engineers and together with Audi, they are going on a mission to leave the earth and put technology and pioneering spirit to the ultimate test. Outcome The launch of the mission lies in the future – but already today it inspires people all over the globe. Over 54 million media contacts generated, a PR value of 8.5 million and 39 Audi markets involved are figures that speak for themselves. Even at Super Bowl 50, the mission’s spirit found its echo in the commercial break. The countdown to the ultimate proof of Vorsprung durch Technik has started. Synopsis Reaching the impossible – this is what turns humans into pioneers. And stories into history. Audi has always taken new paths – in technology and communication. Always driven by pioneering spirit. Execution The rover was designed in the Audi Design Center, equipped with technologies like quattro, e-tron, ultra lightweight and tested in Audi facilities. On a digital content hub, users can experience every step of the mission in constant updates. This showed pioneering spirit in a completely new dimension. Strategy Audi supports the Part-Time Scientists on the Mission to the Moon. Together, they are developing the Audi lunar quattro and making it ready for the moon. Relevancy Audi has always taken new paths – in technology and communication. Now it’s time to take it to the next level and put technology and pioneering spirit to the ultimate test: the Mission to the Moon. Together with a private team of engineers, Audi is building the Audi lunar quattro, the first Audi ever to be driving across the moon. On a digital content hub, users can experience every step of the mission and the designing and testing process of the rover in updates, films, articles and interviews. Vorsprung durch Technik and pioneering spirit in a new dimension.
登月任务
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