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弗拉门戈树
案例简介：简要说明 为了推广一种新的比赛-弗拉门戈球衣，拥有世界上最大的球迷基础的足球队，我们推出了一个创新的新吉祥物: 一个带有球队颜色的植物。购买球衣或在阿迪达斯网站上注册的人会收到该植物的幼苗。 客户简介或目标 挑战: 为拥有世界上最大粉丝群的弗拉门戈推出一款新游戏 -- 球衣，使用受巴西森林启发的设计，并与粉丝一起增加阿迪达斯的CRM基础。 结果 我们能够将阿迪达斯的CRM基础与目标受众一起加倍。球迷要求成千上万的弗拉门戈树。为了激励球迷，在Youtube上的阿迪达斯官方频道推出了新的第三球衣的官方电影。在第一场比赛中，有51,000名球迷参加了体育场，并在广告牌上种植了弗拉门戈树。在facebook上900万个赞 + twitter上200万个关注者 + youtube上的47，000个订阅者 + instagram上的107,000个关注者 + 阿迪达斯足球社交频道上的18.000互动 + 13.000人发布了 # flamengueira (弗拉门戈树) youtube上的98% 互动都是积极的，总共媒体赚了965.565欧元，60 相关性 在整个下半年的2014年中，我们利用了大量的弗拉门戈球迷通过弗拉门戈树的传播来激活运动-一种红色和黑色的着色植物，以及团队的颜色-继续种植在整个里约热内卢市-弗拉门戈市的总部。
弗拉门戈树
案例简介：Brief Explanation In order to promote a new game-jersey for Flamengo, the football team with the world’s largest fan-base, we launched an innovating new mascot: A plant with the team’s colours. People who purchased the jersey or registered on the Adidas website received a seedling of the plant. Client Brief Or Objective Challenge: to launch a new game-jersey for Flamengo, the team with the largest fan-base in the world, using a design inspired by Brazil’s forests, and to increase Adidas’s CRM base together with fans. Outcome We were able to double Adidas’ CRM base together with the target audience. Thousands of Flamengo Tree’s were requested by fans.To inspire fans was launched at Adidas official channel on Youtube the official film of the new third jersey. +137.000 views+51,000 fans were present in the stadium on the first game with the Flamengo tree planted on a billboard.+ 9 million likes on facebook+ 2 million followers on twitter+ 47 Thousand subscribers on youtube+ 107 thousand followers on instagram+18.000 INTERACTIONS ON ADIDAS FOOTBALL SOCIAL CHANNELS+13.000 people have posted the #flamengueira (Flamengo Tree)98% of the interactions on youtube were positiveTotal media earned € 965.565,60 Relevancy Throughout the second half of 2014 we utilised the enormous number of Flamengo fans to activate the campaign by the spreading of the Flamengo Tree - a red and black colouring plant, as well as the team's colors - which went on to be planted throughout the entire city of Rio de Janeiro – the city of Flamengo's headquarters.
Flamengo Tree
案例简介：简要说明 为了推广一种新的比赛-弗拉门戈球衣，拥有世界上最大的球迷基础的足球队，我们推出了一个创新的新吉祥物: 一个带有球队颜色的植物。购买球衣或在阿迪达斯网站上注册的人会收到该植物的幼苗。 客户简介或目标 挑战: 为拥有世界上最大粉丝群的弗拉门戈推出一款新游戏 -- 球衣，使用受巴西森林启发的设计，并与粉丝一起增加阿迪达斯的CRM基础。 结果 我们能够将阿迪达斯的CRM基础与目标受众一起加倍。球迷要求成千上万的弗拉门戈树。为了激励球迷，在Youtube上的阿迪达斯官方频道推出了新的第三球衣的官方电影。在第一场比赛中，有51,000名球迷参加了体育场，并在广告牌上种植了弗拉门戈树。在facebook上900万个赞 + twitter上200万个关注者 + youtube上的47，000个订阅者 + instagram上的107,000个关注者 + 阿迪达斯足球社交频道上的18.000互动 + 13.000人发布了 # flamengueira (弗拉门戈树) youtube上的98% 互动都是积极的，总共媒体赚了965.565欧元，60 相关性 在整个下半年的2014年中，我们利用了大量的弗拉门戈球迷通过弗拉门戈树的传播来激活运动-一种红色和黑色的着色植物，以及团队的颜色-继续种植在整个里约热内卢市-弗拉门戈市的总部。
Flamengo Tree
案例简介：Brief Explanation In order to promote a new game-jersey for Flamengo, the football team with the world’s largest fan-base, we launched an innovating new mascot: A plant with the team’s colours. People who purchased the jersey or registered on the Adidas website received a seedling of the plant. Client Brief Or Objective Challenge: to launch a new game-jersey for Flamengo, the team with the largest fan-base in the world, using a design inspired by Brazil’s forests, and to increase Adidas’s CRM base together with fans. Outcome We were able to double Adidas’ CRM base together with the target audience. Thousands of Flamengo Tree’s were requested by fans.To inspire fans was launched at Adidas official channel on Youtube the official film of the new third jersey. +137.000 views+51,000 fans were present in the stadium on the first game with the Flamengo tree planted on a billboard.+ 9 million likes on facebook+ 2 million followers on twitter+ 47 Thousand subscribers on youtube+ 107 thousand followers on instagram+18.000 INTERACTIONS ON ADIDAS FOOTBALL SOCIAL CHANNELS+13.000 people have posted the #flamengueira (Flamengo Tree)98% of the interactions on youtube were positiveTotal media earned € 965.565,60 Relevancy Throughout the second half of 2014 we utilised the enormous number of Flamengo fans to activate the campaign by the spreading of the Flamengo Tree - a red and black colouring plant, as well as the team's colors - which went on to be planted throughout the entire city of Rio de Janeiro – the city of Flamengo's headquarters.
弗拉门戈树
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Flamengo Tree
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基本信息
- 广告品牌： Adidas
- 发布日期： 2000
- 行业领域： 运动鞋服 , 运动服 , 运动鞋 , 背包 , 篮球鞋 , 足球鞋 , 篮球 , 穿着/装扮 , 鞋袜/箱包
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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