National Cerrado Day|短视频,图文|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

国家Cerrado日

案例简介：塞拉多是巴西中部的一个巨大的生物群落，正遭受森林砍伐和本土植物故意燃烧的巨大痛苦。它的名字与 “serrado” 语音相同，后者在葡萄牙语中的意思是 “锯断”。广告使用单词之间的相似性，目的是显示为打字错误，然后揭示这是活动概念的一部分，解释拼错的单词 “不是修订错误。这是一个视觉错误 ”，因为如果它继续下去，削减塞拉多的做法将在未来产生更深远的后果。

国家Cerrado日

案例简介：Cerrado is a huge biome of central Brazil that is suffering greatly with deforestation and intentional burning of native flora. Its name is phonetically identical to "serrado", which means "sawed-off" in Portuguese. The ads use this similarity between the words with the intention of appearing to be a typo, and then revealing that it is part of the campaign's concept, explaining that the misspelled word "is not a revision error. It is a vision error", because the practice of cutting down the Cerrado will have even deeper consequences in the future, should it continue.