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全国塞拉多日
案例简介:塞拉多是巴西中部一个巨大的生物群落,因森林砍伐和故意焚烧当地植物而遭受巨大痛苦。它的名称在语音上与 “serrado” 相同,在葡萄牙语中意为 “锯掉”。广告使用单词之间的这种相似性,目的是显示为错字,然后揭示这是广告系列概念的一部分,并解释拼写错误的单词 “不是修订错误。这是视觉错误”,因为如果继续下去,削减塞拉多的做法将在未来产生更深远的后果。
全国塞拉多日
案例简介:Cerrado is a huge biome of central Brazil that is suffering greatly with deforestation and intentional burning of native flora. Its name is phonetically identical to "serrado", which means "sawed-off" in Portuguese. The ads use this similarity between the words with the intention of appearing to be a typo, and then revealing that it is part of the campaign's concept, explaining that the misspelled word "is not a revision error. It is a vision error", because the practice of cutting down the Cerrado will have even deeper consequences in the future, should it continue.
National Cerrado Day
案例简介:塞拉多是巴西中部一个巨大的生物群落,因森林砍伐和故意焚烧当地植物而遭受巨大痛苦。它的名称在语音上与 “serrado” 相同,在葡萄牙语中意为 “锯掉”。广告使用单词之间的这种相似性,目的是显示为错字,然后揭示这是广告系列概念的一部分,并解释拼写错误的单词 “不是修订错误。这是视觉错误”,因为如果继续下去,削减塞拉多的做法将在未来产生更深远的后果。
National Cerrado Day
案例简介:Cerrado is a huge biome of central Brazil that is suffering greatly with deforestation and intentional burning of native flora. Its name is phonetically identical to "serrado", which means "sawed-off" in Portuguese. The ads use this similarity between the words with the intention of appearing to be a typo, and then revealing that it is part of the campaign's concept, explaining that the misspelled word "is not a revision error. It is a vision error", because the practice of cutting down the Cerrado will have even deeper consequences in the future, should it continue.
全国塞拉多日
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National Cerrado Day
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