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自己动手
案例简介：在过去的几年中，“自己动手” 内容的兴起是毋庸置疑的。在作为新型冠状病毒肺炎的回应而被提倡的社会隔离期间，这一现实更加显现出来。与Pinterest文件夹 (专注于此类内容的社交网络) 的参与度上升了75%。 为了与普通公众交谈，唤醒人们对巴西饥饿和痛苦的日常关注，我们在最常见的 “如何” 搜索中插入了Sesc，显示了一个更艰难的现实 -- “如何” 只和基本的生活在一起，而这是唯一的选择？由巴西Stylus Propaganda为Sesc goi á s制作的电影广告，类别为: 公共利益，非政府组织。
自己动手
案例简介：In the last years, the rise in “do it yourself” content is unquestionable. During social isolation promoted as a response to covid-19, this reality showed itself even more. Engagement with Pinterest folders (social network that focuses on this kind of content) rose by 75%. To speak with a general public and awaken a daily concern about hunger and misery in Brazil, we inserted Sesc in the most common searches on “how to”, showing a tougher reality – “how to” live with only the basic, when that’s the only option? Film advertisement created by Stylus Propaganda, Brazil for Sesc Goiás, within the category: Public Interest, NGO.
Do It Yourself
案例简介：在过去的几年中，“自己动手” 内容的兴起是毋庸置疑的。在作为新型冠状病毒肺炎的回应而被提倡的社会隔离期间，这一现实更加显现出来。与Pinterest文件夹 (专注于此类内容的社交网络) 的参与度上升了75%。 为了与普通公众交谈，唤醒人们对巴西饥饿和痛苦的日常关注，我们在最常见的 “如何” 搜索中插入了Sesc，显示了一个更艰难的现实 -- “如何” 只和基本的生活在一起，而这是唯一的选择？由巴西Stylus Propaganda为Sesc goi á s制作的电影广告，类别为: 公共利益，非政府组织。
Do It Yourself
案例简介：In the last years, the rise in “do it yourself” content is unquestionable. During social isolation promoted as a response to covid-19, this reality showed itself even more. Engagement with Pinterest folders (social network that focuses on this kind of content) rose by 75%. To speak with a general public and awaken a daily concern about hunger and misery in Brazil, we inserted Sesc in the most common searches on “how to”, showing a tougher reality – “how to” live with only the basic, when that’s the only option? Film advertisement created by Stylus Propaganda, Brazil for Sesc Goiás, within the category: Public Interest, NGO.
自己动手
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Do It Yourself
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