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项目 16%
案例简介：FCB 巴西推出 16% 项目视频 圣保罗，2017年5月30日 -- 拉丁美洲最大的城市圣保罗有 11,253,503 居民，其中 5,924,871 是妇女。然而，根据 ProScore 开展的一项调查，只有 16% 的城市街道以女性命名，而 84% 的街道以男性命名。 根据这一信息，《圣保罗报》发起了项目 16% 运动。该行动由巴西 FCB 策划，于 1月25日圣保罗周年纪念日启动。提名和投票在该报的网站 “estadao.com.br/16porcento” 上进行，人们可以提名和投票给应该以她们的名字命名街道的伟大女性。 在国际妇女节 (3月8日)，estad ã o 和 FCB Brasil 前往圣保罗市议会，提供了第一个以她们的名字命名的公共场所被提名的妇女数据库。该文件载有 300 名妇女的姓名及其成就，已提交给安理会 55 名成员。名单包括 Tomie Ohtake 、 Hilda Hilst 、 Dorina Nowill 、 Ruth Cardoso 、 z é lia Gattai 等巴西著名女性。 该网站获得了 600万多张选票，议会成员阿德里亚娜 · 拉马略和基多 · 福米加向市议会提交了三项新法案，建议圣保罗更多的公共场所以妇女的名字命名。
项目 16%
案例简介：FCB Brasil launches video for the Project 16% São Paulo, May 30, 2017 - São Paulo, the largest city in Latin America, has 11,253,503 inhabitants, 5,924,871 of which are women. However, only 16% of the city's streets that honor prominent people are named after women, whereas eighty-four percent are named after men, according to a survey carried out by ProScore. In light of this information, the newspaper O Estado de S. Paulo launched the Project 16% campaign. The action was conceived by FCB Brasil and launched on São Paulo's anniversary, January 25. Nominations and voting took place on the newspaper's website estadao.com.br/16porcento, where people could nominate and vote for great women who deserved to have streets named after them. On International Women's Day (March 8), Estadão and FCB Brasil went to the São Paulo City Council and delivered the first database of women nominated to be honored with public spaces named after them. The document, which contained the names of 300 women and their accomplishments, was delivered to 55 council members. The list included names such as Tomie Ohtake, Hilda Hilst, Dorina Nowill, Ruth Cardoso, Zélia Gattai, among other prominent Brazilian women. The website received over 6 million votes and council members Adriana Ramalho and Quito Formiga presented three new bills to the City Council proposing that more public spaces in São Paulo be named after women.
Project 16%
案例简介：FCB 巴西推出 16% 项目视频 圣保罗，2017年5月30日 -- 拉丁美洲最大的城市圣保罗有 11,253,503 居民，其中 5,924,871 是妇女。然而，根据 ProScore 开展的一项调查，只有 16% 的城市街道以女性命名，而 84% 的街道以男性命名。 根据这一信息，《圣保罗报》发起了项目 16% 运动。该行动由巴西 FCB 策划，于 1月25日圣保罗周年纪念日启动。提名和投票在该报的网站 “estadao.com.br/16porcento” 上进行，人们可以提名和投票给应该以她们的名字命名街道的伟大女性。 在国际妇女节 (3月8日)，estad ã o 和 FCB Brasil 前往圣保罗市议会，提供了第一个以她们的名字命名的公共场所被提名的妇女数据库。该文件载有 300 名妇女的姓名及其成就，已提交给安理会 55 名成员。名单包括 Tomie Ohtake 、 Hilda Hilst 、 Dorina Nowill 、 Ruth Cardoso 、 z é lia Gattai 等巴西著名女性。 该网站获得了 600万多张选票，议会成员阿德里亚娜 · 拉马略和基多 · 福米加向市议会提交了三项新法案，建议圣保罗更多的公共场所以妇女的名字命名。
Project 16%
案例简介：FCB Brasil launches video for the Project 16% São Paulo, May 30, 2017 - São Paulo, the largest city in Latin America, has 11,253,503 inhabitants, 5,924,871 of which are women. However, only 16% of the city's streets that honor prominent people are named after women, whereas eighty-four percent are named after men, according to a survey carried out by ProScore. In light of this information, the newspaper O Estado de S. Paulo launched the Project 16% campaign. The action was conceived by FCB Brasil and launched on São Paulo's anniversary, January 25. Nominations and voting took place on the newspaper's website estadao.com.br/16porcento, where people could nominate and vote for great women who deserved to have streets named after them. On International Women's Day (March 8), Estadão and FCB Brasil went to the São Paulo City Council and delivered the first database of women nominated to be honored with public spaces named after them. The document, which contained the names of 300 women and their accomplishments, was delivered to 55 council members. The list included names such as Tomie Ohtake, Hilda Hilst, Dorina Nowill, Ruth Cardoso, Zélia Gattai, among other prominent Brazilian women. The website received over 6 million votes and council members Adriana Ramalho and Quito Formiga presented three new bills to the City Council proposing that more public spaces in São Paulo be named after women.
项目 16%
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Project 16%
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