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addresspollution.org
案例简介：每年有10,000伦敦人因空气有毒而过早死亡。但这是一个隐形杀手。看不见，被忽视，结果更加致命。AMVBBDO和中央公共利益办公室通过将空气污染与他们关心的东西 (房地产价格) 联系起来，使伦敦人受到了关注。addresspollution.org为伦敦的每个人提供了一份空气质量报告，以显示其健康和财务成本。震惊的房主可以要求在地方和国家层面采取行动。该服务以针对房地产行业的多渠道游击运动而启动。
addresspollution.org
案例简介：10,000 Londoners die prematurely every year due to toxic air. But this is an invisible killer. Unseen, ignored, and all the more deadly as a result. AMVBBDO and Central Office for Public Interest made Londoners care, by linking air pollution to something they do care about - property prices. addresspollution.org gives everyone in London an Air Quality Report for their address, showing its health and financial costs. Shocked homeowners could then demand action at a local and national level. The service launched with a multi-channel guerrilla campaign targeting the property industry.
addresspollution.org
案例简介：每年有10,000伦敦人因空气有毒而过早死亡。但这是一个隐形杀手。看不见，被忽视，结果更加致命。AMVBBDO和中央公共利益办公室通过将空气污染与他们关心的东西 (房地产价格) 联系起来，使伦敦人受到了关注。addresspollution.org为伦敦的每个人提供了一份空气质量报告，以显示其健康和财务成本。震惊的房主可以要求在地方和国家层面采取行动。该服务以针对房地产行业的多渠道游击运动而启动。
addresspollution.org
案例简介：10,000 Londoners die prematurely every year due to toxic air. But this is an invisible killer. Unseen, ignored, and all the more deadly as a result. AMVBBDO and Central Office for Public Interest made Londoners care, by linking air pollution to something they do care about - property prices. addresspollution.org gives everyone in London an Air Quality Report for their address, showing its health and financial costs. Shocked homeowners could then demand action at a local and national level. The service launched with a multi-channel guerrilla campaign targeting the property industry.
addresspollution.org
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addresspollution.org
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基本信息
- 广告战役： #Central Office of Public Interest-网络-1a83#
- 广告品牌： Central Office of Public Interest
- 发布日期： 2020
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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