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案例简介：令人震惊的空气污染新数据显示，英国近800万 (25%) 地址的空气污染水平高于世界卫生组织的限制。数据来自addresspollution.org，该公司今天在全国范围内推出了伦敦试点项目。现在，每个英国地址都可以免费获得空气质量报告。评级系统结合了信息设计，品牌标识和图形设计，使看不见的杀手可见。由AMV BBDO和创意产业联盟中央公共利益办公室 (copa) 发起的这项倡议也试图推动法律行动，以迫使房地产行业内披露空气污染等级。这意味着房地产经纪人，房地产网站，测量师和运输人员有义务披露空气污染，就像他们必须披露其他致命物质 (例如石棉) 一样。与竞选活动一起发布的长达20页的爆炸性女王法律顾问法律意见显示，“强烈的法律论据” 房地产经纪人将因不这样做而疏忽大意。英国BBDO为公共利益中央办公室创建的综合广告，类别为: 公共利益，非政府组织。
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案例简介：Shocking new data on air pollution reveals that nearly 8 million (25%) addresses in the United Kingdom have air pollution levels above World Health Organization limits. The data comes from addresspollution.org, which has today rolled its London pilot out nationally. Air quality reports are now freely available for every UK address. The rating system combines information design, brand identity and graphic design to make an invisible killer visible. The initiative, by AMV BBDO and creative industry alliance Central Office of Public Interest (COPI), is also attempting to drive legal action to force the disclosure of air pollution ratings within the property industry. This would mean estate agents, property websites, surveyors and conveyancers are obliged to disclose air pollution, in the same way they have to disclose other deadly substances, such as asbestos. An explosive 20-page Queen’s Counsel legal opinion, released with the campaign, reveals a ‘strong legal argument’ estate agents will be negligent for not doing so. Integrated advertisement created by BBDO, United Kingdom for Central Office of Public Interest, within the category: Public Interest, NGO.
Addresspollution.org
案例简介：令人震惊的空气污染新数据显示，英国近800万 (25%) 地址的空气污染水平高于世界卫生组织的限制。数据来自addresspollution.org，该公司今天在全国范围内推出了伦敦试点项目。现在，每个英国地址都可以免费获得空气质量报告。评级系统结合了信息设计，品牌标识和图形设计，使看不见的杀手可见。由AMV BBDO和创意产业联盟中央公共利益办公室 (copa) 发起的这项倡议也试图推动法律行动，以迫使房地产行业内披露空气污染等级。这意味着房地产经纪人，房地产网站，测量师和运输人员有义务披露空气污染，就像他们必须披露其他致命物质 (例如石棉) 一样。与竞选活动一起发布的长达20页的爆炸性女王法律顾问法律意见显示，“强烈的法律论据” 房地产经纪人将因不这样做而疏忽大意。英国BBDO为公共利益中央办公室创建的综合广告，类别为: 公共利益，非政府组织。
Addresspollution.org
案例简介：Shocking new data on air pollution reveals that nearly 8 million (25%) addresses in the United Kingdom have air pollution levels above World Health Organization limits. The data comes from addresspollution.org, which has today rolled its London pilot out nationally. Air quality reports are now freely available for every UK address. The rating system combines information design, brand identity and graphic design to make an invisible killer visible. The initiative, by AMV BBDO and creative industry alliance Central Office of Public Interest (COPI), is also attempting to drive legal action to force the disclosure of air pollution ratings within the property industry. This would mean estate agents, property websites, surveyors and conveyancers are obliged to disclose air pollution, in the same way they have to disclose other deadly substances, such as asbestos. An explosive 20-page Queen’s Counsel legal opinion, released with the campaign, reveals a ‘strong legal argument’ estate agents will be negligent for not doing so. Integrated advertisement created by BBDO, United Kingdom for Central Office of Public Interest, within the category: Public Interest, NGO.
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Addresspollution.org
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基本信息
- 广告品牌： Central Office of Public Interest
- 发布日期： 2021-03
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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