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NoitulovE (进化)
案例简介：“Noitulove” (或 “Evolution” 向后拼写) 讲述了三个朋友通过进化旅行获得最终奖励的故事: 一品脱吉尼斯酒。动作从酒吧开始，在电影开始逆转之前，三个男人正在享受一品脱黑色的东西，因为他们变成了史前人物、哺乳动物和不会飞的鸟。在最后一幕中，三人组表现得像从泥泞的水坑中啜饮的弹涂鱼，非常不满意。这部电影解决了 “等待的人会得到好的东西” 和终极品脱的观点。 上下文 吉尼斯啤酒厂®啤酒公司正在改造他们屡获殊荣的广告活动，“等待的人会得到好处”，从 10月3日开始，他们将在电影院和电视上播出一则新广告。 哲学/解决方案 标志着 50 年的标志性吉尼斯电视广告，100万英镑的生产称为 “NoitulovE” 定位啤酒作为最终品脱。 吉尼斯啤酒营销经理乔治娜 · 梅多斯-史密斯评论道: “多年来，我们开发了许多吉尼斯饮酒者喜欢和认可的标志性广告活动。质量一直是品牌的一大焦点。带回 “好东西给那些等待的人” 让我们以一种引人注目的方式在我们的广告中加强了这一点，以庆祝吉尼斯作为终极品脱。 ”“ 这对我们来说是一种爱的劳动，我们很高兴再次为那些等待吉尼斯的人开发 “好东西”AMV BBDO 董事长西拉 · 雪球说。 拍摄地点在冰岛，“Noitulove” 的特点是该国的蒸汽泥浴，火山地形和冰山湖泊的戏剧性景观。它采用了一系列雄心勃勃的制作技术和特效，包括 CGI 、延时拍摄、假肢、真人表演、剧照摄影、绿色屏幕和库存镜头。
NoitulovE (进化)
案例简介："Noitulove" (or "Evolution" spelt backwards) tells the story of three friends who have journeyed through evolution to reach the ultimate reward: A pint of GUINNESS. The action starts in the pub where the three men are enjoying a pint of the black stuff before the film starts to run in reverse as they devolve into prehistoric figures, mammals and flightless birds. In the final scene, the trio appear as mudskippers sipping from a muddy puddle with great dissatisfaction. The film resolves with the line "Good things come to those who wait" and a view of the ultimate pint. Context The brewers of GUINNESS® beer are revamping their award-winning advertising campaign, "Good things come to those who wait" with a new ad set to air in cinemas and on TV from October 3rd. Philosophy/Solution Marking 50 years of iconic GUINNESS TV advertising, the £1million production called "NoitulovE" positions the beer as the ultimate pint. Georgina Meddows-Smith, Marketing Manager for GUINNESS beer, comments: "Over the years, weve developed a number of iconic advertising campaigns that our Guinness drinkers enjoy and recognise. Quality has always been a big focus for the brand. Bringing back 'Good things come to those who wait' has allowed us to reinforce this in our advertising in a compelling way that celebrates Guinness as the ultimate pint." "This has been a labour of love for us and we are thrilled to be developing 'Good things to those who wait' for Guinness again" said Cilla Snowball, Chairman of AMV BBDO. Shot on location in Iceland, "Noitulove" features the country's dramatic landscape of steaming mud baths, volcanic terrain and iceberg lakes. It employs an ambitious range of production techniques and special effects including CGI, time-lapse filming, prosthetics, live action, stills photography, green screen and stock footage.
NoitulovE (Evolution)
案例简介：“Noitulove” (或 “Evolution” 向后拼写) 讲述了三个朋友通过进化旅行获得最终奖励的故事: 一品脱吉尼斯酒。动作从酒吧开始，在电影开始逆转之前，三个男人正在享受一品脱黑色的东西，因为他们变成了史前人物、哺乳动物和不会飞的鸟。在最后一幕中，三人组表现得像从泥泞的水坑中啜饮的弹涂鱼，非常不满意。这部电影解决了 “等待的人会得到好的东西” 和终极品脱的观点。 上下文 吉尼斯啤酒厂®啤酒公司正在改造他们屡获殊荣的广告活动，“等待的人会得到好处”，从 10月3日开始，他们将在电影院和电视上播出一则新广告。 哲学/解决方案 标志着 50 年的标志性吉尼斯电视广告，100万英镑的生产称为 “NoitulovE” 定位啤酒作为最终品脱。 吉尼斯啤酒营销经理乔治娜 · 梅多斯-史密斯评论道: “多年来，我们开发了许多吉尼斯饮酒者喜欢和认可的标志性广告活动。质量一直是品牌的一大焦点。带回 “好东西给那些等待的人” 让我们以一种引人注目的方式在我们的广告中加强了这一点，以庆祝吉尼斯作为终极品脱。 ”“ 这对我们来说是一种爱的劳动，我们很高兴再次为那些等待吉尼斯的人开发 “好东西”AMV BBDO 董事长西拉 · 雪球说。 拍摄地点在冰岛，“Noitulove” 的特点是该国的蒸汽泥浴，火山地形和冰山湖泊的戏剧性景观。它采用了一系列雄心勃勃的制作技术和特效，包括 CGI 、延时拍摄、假肢、真人表演、剧照摄影、绿色屏幕和库存镜头。
NoitulovE (Evolution)
案例简介："Noitulove" (or "Evolution" spelt backwards) tells the story of three friends who have journeyed through evolution to reach the ultimate reward: A pint of GUINNESS. The action starts in the pub where the three men are enjoying a pint of the black stuff before the film starts to run in reverse as they devolve into prehistoric figures, mammals and flightless birds. In the final scene, the trio appear as mudskippers sipping from a muddy puddle with great dissatisfaction. The film resolves with the line "Good things come to those who wait" and a view of the ultimate pint. Context The brewers of GUINNESS® beer are revamping their award-winning advertising campaign, "Good things come to those who wait" with a new ad set to air in cinemas and on TV from October 3rd. Philosophy/Solution Marking 50 years of iconic GUINNESS TV advertising, the £1million production called "NoitulovE" positions the beer as the ultimate pint. Georgina Meddows-Smith, Marketing Manager for GUINNESS beer, comments: "Over the years, weve developed a number of iconic advertising campaigns that our Guinness drinkers enjoy and recognise. Quality has always been a big focus for the brand. Bringing back 'Good things come to those who wait' has allowed us to reinforce this in our advertising in a compelling way that celebrates Guinness as the ultimate pint." "This has been a labour of love for us and we are thrilled to be developing 'Good things to those who wait' for Guinness again" said Cilla Snowball, Chairman of AMV BBDO. Shot on location in Iceland, "Noitulove" features the country's dramatic landscape of steaming mud baths, volcanic terrain and iceberg lakes. It employs an ambitious range of production techniques and special effects including CGI, time-lapse filming, prosthetics, live action, stills photography, green screen and stock footage.
NoitulovE (进化)
暂无简介
NoitulovE (Evolution)
暂无简介
基本信息
- 广告品牌： 健力士
- 发布日期： 2005-10-03
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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获得奖项：
- Cannes Lions 2006 大奖（Alcoholic Drinks）
- Clio 2006 金奖（Product/Service）
- Clio 2006 金奖（Direction）
- Clio 2006 银奖（Editing）
- Design and Art Direction 2006 黄铅笔（TV & Cinema Crafts / Special Effects）
- FABAwards(InternationalFoodandBeverageCreativeExcellenceAwards) 2006 FABulous奖（TV）
- FABAwards(InternationalFoodandBeverageCreativeExcellenceAwards) 2006 FAB奖（TV / Alcoholic Drinks）
- Golden Award of Montreux 2006 金奖
- Golden Award of Montreux 2006 金奖章（Humor）
- Golden Award of Montreux 2006 金奖章（Beverages Alcoholic）
- International ANDY Awards 2006 银奖（Alcoholic Beverages）
- 伦敦国际广告节 2006 优胜奖（Beverages - Alcoholic）
- 伦敦国际广告节 2006 优胜奖（Original Music with Lyrics）
- 伦敦国际广告节 2006 优胜奖（Special Effects）
- The Art Directors Club Annual Awards 2006 银奖（TV Commercial over 30 Seconds）
- The One Show 2006 金铅笔（Consumer Television / Over :30 - Single - max. :90）
- Eurobest-TheEuropeanAdvertisingFestival 2006 金奖（Alcoholic Drinks）
- The Cresta Awards 2006 大奖（Television）
- British Arrows 2006 金奖（Alcoholic Drinks）
- British Arrows 2006 银奖（Commercials shown in cinema and on TV）
- British Arrows 2006 银奖（Best 60 seconds or less）
- British Television Advertising Craft Awards 2006 Best Crafted Commercial
- British Television Advertising Craft Awards 2006 优胜奖（Best Direction）
- British Television Advertising Craft Awards 2006 入围（Best Computer Animation）
- British Television Advertising Craft Awards 2006 入围（Best Use of Recorded Music）
- British Television Advertising Craft Awards 2006 入围（Best Video Post-Production）
- EPICA(EuropesPremierCreativeAwards) 2005 Epica金奖
- EPICA(EuropesPremierCreativeAwards) 2005 优胜金奖（Alcoholic Drinks (B)）
- The Kinsale Shark Awards 金奖（International TV: Alcoholic Drinks/Beer）
- The Kinsale Shark Awards 金奖（International Craft: Best Post-Production/Special effects）
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Good things come to those who wait
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