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吉尼斯黑啤酒
案例简介：吉尼斯在今年的吉尼斯六国橄榄球锦标赛上再次支持他们的 “吉尼斯清晰” 品牌。吉尼斯黑啤酒的广告，实际上只是普通的自来水，在为期六周的锦标赛中，已经在小便池上方和体育场的小隔间里播放。独特的媒体场所试图在合适的时候抓住赌客，那时他们通常会在去酒吧的路上停下来。每一则广告都解释了在大白天或晚上外出时喝一品脱奇怪的吉尼斯黑啤酒和普通吉尼斯黑啤酒的好处。
吉尼斯黑啤酒
案例简介：Guinness have been supporting their “Guinness Clear” brand once again during this year’s Guinness Six Nations Rugby Championship. Ads for Guinness Clear, which is in fact just ordinary tap water, have been running above urinals and in cubicles at stadiums during the six week tournament. The unique media location seeks to grab punters at an opportune moment, when they are typically stopping off on their way to the bar. Each ad explains the benefits of drinking the odd pint of Guinness Clear alongside regular Guinness, on a big day or night out.
Guinness Clear
案例简介：吉尼斯在今年的吉尼斯六国橄榄球锦标赛上再次支持他们的 “吉尼斯清晰” 品牌。吉尼斯黑啤酒的广告，实际上只是普通的自来水，在为期六周的锦标赛中，已经在小便池上方和体育场的小隔间里播放。独特的媒体场所试图在合适的时候抓住赌客，那时他们通常会在去酒吧的路上停下来。每一则广告都解释了在大白天或晚上外出时喝一品脱奇怪的吉尼斯黑啤酒和普通吉尼斯黑啤酒的好处。
Guinness Clear
案例简介：Guinness have been supporting their “Guinness Clear” brand once again during this year’s Guinness Six Nations Rugby Championship. Ads for Guinness Clear, which is in fact just ordinary tap water, have been running above urinals and in cubicles at stadiums during the six week tournament. The unique media location seeks to grab punters at an opportune moment, when they are typically stopping off on their way to the bar. Each ad explains the benefits of drinking the odd pint of Guinness Clear alongside regular Guinness, on a big day or night out.
吉尼斯黑啤酒
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Guinness Clear
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