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吉尼斯透明
案例简介：在今年的吉尼斯六国橄榄球锦标赛上，吉尼斯再次支持他们的 “吉尼斯透明” 品牌。在为期六周的比赛中，吉尼斯透明 (Guinness Clear) 的广告 (实际上只是普通的自来水) 一直在小便池上方和体育场的小隔间中运行。独特的媒体位置试图在一个合适的时候抓住下注者，当他们通常在去酒吧的路上停下来的时候。每个广告都解释了在白天或晚上外出时与常规的吉尼斯啤酒一起喝奇数品脱的吉尼斯啤酒的好处。
吉尼斯透明
案例简介：Guinness have been supporting their “Guinness Clear” brand once again during this year’s Guinness Six Nations Rugby Championship. Ads for Guinness Clear, which is in fact just ordinary tap water, have been running above urinals and in cubicles at stadiums during the six week tournament. The unique media location seeks to grab punters at an opportune moment, when they are typically stopping off on their way to the bar. Each ad explains the benefits of drinking the odd pint of Guinness Clear alongside regular Guinness, on a big day or night out.
Guinness Clear
案例简介：在今年的吉尼斯六国橄榄球锦标赛上，吉尼斯再次支持他们的 “吉尼斯透明” 品牌。在为期六周的比赛中，吉尼斯透明 (Guinness Clear) 的广告 (实际上只是普通的自来水) 一直在小便池上方和体育场的小隔间中运行。独特的媒体位置试图在一个合适的时候抓住下注者，当他们通常在去酒吧的路上停下来的时候。每个广告都解释了在白天或晚上外出时与常规的吉尼斯啤酒一起喝奇数品脱的吉尼斯啤酒的好处。
Guinness Clear
案例简介：Guinness have been supporting their “Guinness Clear” brand once again during this year’s Guinness Six Nations Rugby Championship. Ads for Guinness Clear, which is in fact just ordinary tap water, have been running above urinals and in cubicles at stadiums during the six week tournament. The unique media location seeks to grab punters at an opportune moment, when they are typically stopping off on their way to the bar. Each ad explains the benefits of drinking the odd pint of Guinness Clear alongside regular Guinness, on a big day or night out.
吉尼斯透明
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Guinness Clear
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