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NoitulovE (进化)
案例简介：“Noitulove” (或 “Evolution” 向后拼写) 讲述了三个朋友通过进化旅行以获得最终回报的故事:一品脱吉尼斯。动作从酒吧开始，在电影开始逆转之前，三个男人正在享受一品脱黑色的东西，因为他们变成了史前人物、哺乳动物和不会飞的鸟。在最后一幕,这三个人表现得像从泥泞的水坑里啜饮的弹涂鱼，非常不满。这部电影以 “等待的人会得到好的东西” 和终极品脱的视角解决了这一问题。
NoitulovE (进化)
案例简介："Noitulove" (or "Evolution" spelt backwards) tells the story of three friends who have journeyed through evolution to reach the ultimate reward: A pint of GUINNESS.The action starts in the pub where the three men are enjoying a pint of the black stuff before the film starts to run in reverse as they devolve into prehistoric figures, mammals and flightless birds.In the final scene, the trio appear as mudskippers sipping from a muddy puddle with great dissatisfaction.The film resolves with the line "Good things come to those who wait" and a view of the ultimate pint.
NoitulovE (Evolution)
案例简介：“Noitulove” (或 “Evolution” 向后拼写) 讲述了三个朋友通过进化旅行以获得最终回报的故事:一品脱吉尼斯。动作从酒吧开始，在电影开始逆转之前，三个男人正在享受一品脱黑色的东西，因为他们变成了史前人物、哺乳动物和不会飞的鸟。在最后一幕,这三个人表现得像从泥泞的水坑里啜饮的弹涂鱼，非常不满。这部电影以 “等待的人会得到好的东西” 和终极品脱的视角解决了这一问题。
NoitulovE (Evolution)
案例简介："Noitulove" (or "Evolution" spelt backwards) tells the story of three friends who have journeyed through evolution to reach the ultimate reward: A pint of GUINNESS.The action starts in the pub where the three men are enjoying a pint of the black stuff before the film starts to run in reverse as they devolve into prehistoric figures, mammals and flightless birds.In the final scene, the trio appear as mudskippers sipping from a muddy puddle with great dissatisfaction.The film resolves with the line "Good things come to those who wait" and a view of the ultimate pint.
NoitulovE (进化)
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NoitulovE (Evolution)
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基本信息
- 广告战役： #NoitulovE (Evolution)#
- 广告品牌： Guinness
- 发布日期： 2005-10-01
- 行业领域： 苹果醋 , 啤酒 , 烟酒/送礼 , 饮食/特产 , 饮品/饮料/冲饮
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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获得奖项：
- Midsummer Awards 2006 Gold
- International ANDY Awards 2006 Grandy/Silver
- Clio Awards 2006 Bronze
- British Arrows 2006 Winner
- Golden Award of Montreux 2006 Gold Medal
- Clio Awards 2006 Gold
- Europes Premier Creative Awards 2005 Winner
- Design and Art Direction 2006 Yellow Pencil
- Clio Awards 2006 Silver
- British Arrows 2006 Silver
- Design and Art Direction 2006 Nominee
- Europes Premier Creative Awards 2005 Epica d'Or
- Golden Award of Montreux 2006 Golden Award
- The Kinsale Shark Awards 2006 Gold
- British Arrows 2006 Shortlist
- International Food and Beverage Creative Excellence Awards 2006 FABulous
- British Arrows 2006 Best Crafted Commercial of the Year
- British Arrows 2006 Gold
- LIA华文创意奖 2006 Winner
- The Art Directors Club Annual Awards 2006 Silver
- The Cresta Awards 2006 Grand Prix Winner
- International Food and Beverage Creative Excellence Awards 2006 FAB
- The European Advertising Festival 2006 Eurobest Gold
- The European Advertising Festival 2006 Shortlist
- The APA Show 2006 Guinness
- The One Show 2006 Gold
- Cannes Lions 2006 Grand Prix
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