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喜力英国: 意大利阳狮塑造您的城市
案例简介:
喜力英国: 意大利阳狮塑造您的城市
案例简介:
Heineken UK: Shape your City by Publicis Italy
案例简介:
Heineken UK: Shape your City by Publicis Italy
案例简介:
喜力英国: 意大利阳狮塑造您的城市
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Heineken UK: Shape your City by Publicis Italy
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Every large transformation in every city all over the world, always originates from the people who inhabit them. Every idea, no matter how small, has the potential to spark a virtuous circle capable of generating substantial change. In other words, we can all be urban shapers. This is the message at the heart of the new global Heineken campaign: “shape your city”. An invite that has already been accepted by several markets with local communication inspired by the new concept. CreditsChief Executive Officer/Executive Creative Director: Bruno BertelliExecutive Creative Director: Cristiana Boccassini, Luca Cinquepalmi, Marco VenturelliAssociate Creative Director/Copywriter: Emanuele VioraArt Director: Simone Di LausAdditional Credits: Producer Publicis: Mariella MaioranoWorldwide Account Director: David PagnoniInternational Account Supervisor: Jana Uhlarikova Production Company: TraktorDirector: TraktorProducer: TRAKTOR/Jay ShapiroDoP: Jo WillemsEditor: Andy McGrawPost Production: MPC LondonProducer MPC: Phil WhalleyVFX Supervisor MPC: Bill Mcnamara, Michael GregoryCG supervisor: Amir BazaziColourist: Jean-Clement SoretMotion Design: Matthew CampbellSound design: Raja Sehgal @ Grand Central Recording Studio LondonOriginal Soundtrack Zorba the Greek performed by John Murphy
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