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被动烹饪
案例简介：这项名为 “被动烹饪” 的专业活动2022年10月在意大利出版。它是由广告代理商: 意大利阳狮/LePub为品牌Barilla创建的。此集成媒体活动与电子设备和食品行业有关，包含1个媒体资产。它是大约21小时前提交的。
被动烹饪
案例简介：This professional campaign titled 'Passive Cooking' was published in Italy in October, 2022. It was created for the brand: Barilla, by ad agency: Publicis Italy/LePub. This Integrated medium campaign is related to the Electronic Devices and Food industries and contains 1 media asset. It was submitted about 21 hours ago.
Passive Cooking
案例简介：这项名为 “被动烹饪” 的专业活动2022年10月在意大利出版。它是由广告代理商: 意大利阳狮/LePub为品牌Barilla创建的。此集成媒体活动与电子设备和食品行业有关，包含1个媒体资产。它是大约21小时前提交的。
Passive Cooking
案例简介：This professional campaign titled 'Passive Cooking' was published in Italy in October, 2022. It was created for the brand: Barilla, by ad agency: Publicis Italy/LePub. This Integrated medium campaign is related to the Electronic Devices and Food industries and contains 1 media asset. It was submitted about 21 hours ago.
被动烹饪
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Passive Cooking
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案例详情
Barilla, the world leading pasta manufacturer, launches its new "Passive Cooking" campaign signed by Publicis Italy/LePub - its global strategic and creative partner since 2021 - in collaboration with TOILETPAPER, the image-only magazine founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. The global brand campaign went live on October 5th, marking a continuum of the emotional and communicative path summarized in the iconic payoff: "Barilla. A Sign of Love". The campaign aims to inspire consumers around the world to take part in having a beneficial impact on the planet through simple actions. The project invites people to embrace positive behaviours by changing their kitchen habits, while educating pasta lovers on a new way of enjoying pasta as a “Sign of love for the planet”: a global message that boldly combines Italian tradition and technology in pursuit of sustainability.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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