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母亲最了解
案例简介：写一个关于电影中发生的事情的简短总结 这部短片呈现了在许多现代泰国家庭中发生的现实情况。一位母亲被迫精疲力尽地工作以筹集资金来照顾儿子。在她的财务能力范围内，他接受了最好的教育，生活比她自己更好。儿子绰号Ice，13岁，是互联网的孩子，精通技术。作为一个十几岁的男孩，Ice非常重视自己，开始不尊重他的母亲和她缺乏知识。但是妈妈的回答让冰停了下来。然后，他意识到她的知识-母亲的爱-是最能照顾他一生的一件事。这个简单而发自内心的故事以泰国人寿保险的标志性情感风格执行，以唤起观众的期望反应。 陪审团的文化/背景信息 随着技术的飞速发展并在日常生活中扮演越来越重要的角色，不同世代的家庭成员之间出现了裂痕。彼此之间的爱与关怀等核心价值观被忽略了。“母亲最了解” 的发展是为了激励社会停下来反思这样一个事实，即尽管技术在许多方面改善了我们的生活，但它没有为关心他人的问题提供解决方案。
母亲最了解
案例简介：Write a short summary of what happens in the film This short film presents a realistic situation that occurs in many modern Thai families. A mother is forced to work exhausting hours to raise money to care for her son. He has received the best education within her financials means and a better life than she had for herself. The son, nicknamed Ice, is 13-years old and a child of the internet and is technologically savvy. Being a teenage boy, Ice thinks very highly of himself and begins disrespecting his mother and her lack of knowledge. But mom’s answer gives Ice pause. He then realizes that her knowledge – a mother’s love – is the one thing that takes the best care of his life. This simple and heartfelt story is executed in Thai Life Insurance’s signature emotional style in order to evoke the desired response in the audience. Cultural/Context information for the jury As technology rapidly advances and plays an increasingly pivotal role in everyday life, a rift has appeared between family members of different generations. Core values like love and care towards one another are being neglected. “Mother Knows Best” was developed to inspire society to pause and reflect on the fact that, even though technology has improved our lives in many ways, it offers no solutions to the question of caring for other people.
Mother knows best
案例简介：写一个关于电影中发生的事情的简短总结 这部短片呈现了在许多现代泰国家庭中发生的现实情况。一位母亲被迫精疲力尽地工作以筹集资金来照顾儿子。在她的财务能力范围内，他接受了最好的教育，生活比她自己更好。儿子绰号Ice，13岁，是互联网的孩子，精通技术。作为一个十几岁的男孩，Ice非常重视自己，开始不尊重他的母亲和她缺乏知识。但是妈妈的回答让冰停了下来。然后，他意识到她的知识-母亲的爱-是最能照顾他一生的一件事。这个简单而发自内心的故事以泰国人寿保险的标志性情感风格执行，以唤起观众的期望反应。 陪审团的文化/背景信息 随着技术的飞速发展并在日常生活中扮演越来越重要的角色，不同世代的家庭成员之间出现了裂痕。彼此之间的爱与关怀等核心价值观被忽略了。“母亲最了解” 的发展是为了激励社会停下来反思这样一个事实，即尽管技术在许多方面改善了我们的生活，但它没有为关心他人的问题提供解决方案。
Mother knows best
案例简介：Write a short summary of what happens in the film This short film presents a realistic situation that occurs in many modern Thai families. A mother is forced to work exhausting hours to raise money to care for her son. He has received the best education within her financials means and a better life than she had for herself. The son, nicknamed Ice, is 13-years old and a child of the internet and is technologically savvy. Being a teenage boy, Ice thinks very highly of himself and begins disrespecting his mother and her lack of knowledge. But mom’s answer gives Ice pause. He then realizes that her knowledge – a mother’s love – is the one thing that takes the best care of his life. This simple and heartfelt story is executed in Thai Life Insurance’s signature emotional style in order to evoke the desired response in the audience. Cultural/Context information for the jury As technology rapidly advances and plays an increasingly pivotal role in everyday life, a rift has appeared between family members of different generations. Core values like love and care towards one another are being neglected. “Mother Knows Best” was developed to inspire society to pause and reflect on the fact that, even though technology has improved our lives in many ways, it offers no solutions to the question of caring for other people.
母亲最了解
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Mother knows best
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