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优衣库幸运线
案例简介：简要说明: 为优衣库的下一次特卖设定气氛，并带领人们从网络到商店。解决方案让人们使用 Twitter 和 Facebook 在优衣库网站上排队: “优衣库幸运线”。如果人们发推特，他们可以加入这条线，并获得真正商店的折扣券。结果世界上第一个排队等候的网站引起了轰动。超过 220万人加入了这条线。人们也在真正的商店前排队，优衣库在日本创下了超过 100亿日元的单日销售记录。
优衣库幸运线
案例简介：Brief Explanation: BRIEF To set the mood for the next UNIQLO special sale and to lead people from the web to stores. SOLUTION Let people make a waiting line: “UNIQLO LUCKY LINE” on the UNIQLO website using Twitter and Facebook. If people made tweets, they could join the line and get discount coupons for real stores. RESULT The world’s first waiting line on the website created a big buzz. More than 2.2million people joined the line. People also made a line in front of the real stores, and UNIQLO set a single day sales record in Japan of more than 10billion yen.
Uniqlo Lucky Line
案例简介：简要说明: 为优衣库的下一次特卖设定气氛，并带领人们从网络到商店。解决方案让人们使用 Twitter 和 Facebook 在优衣库网站上排队: “优衣库幸运线”。如果人们发推特，他们可以加入这条线，并获得真正商店的折扣券。结果世界上第一个排队等候的网站引起了轰动。超过 220万人加入了这条线。人们也在真正的商店前排队，优衣库在日本创下了超过 100亿日元的单日销售记录。
Uniqlo Lucky Line
案例简介：Brief Explanation: BRIEF To set the mood for the next UNIQLO special sale and to lead people from the web to stores. SOLUTION Let people make a waiting line: “UNIQLO LUCKY LINE” on the UNIQLO website using Twitter and Facebook. If people made tweets, they could join the line and get discount coupons for real stores. RESULT The world’s first waiting line on the website created a big buzz. More than 2.2million people joined the line. People also made a line in front of the real stores, and UNIQLO set a single day sales record in Japan of more than 10billion yen.
优衣库幸运线
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Uniqlo Lucky Line
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