Monument of Shame|微电影|广告营销案例【ADGuider广告指南】

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耻辱纪念碑

案例简介：丹麦创造了世界纪录，但没有人愿意为此承担责任。丹麦拥有世界上最年轻的首次吸烟者。因此，在一项新的运动中，丹麦癌症协会竖立了一座耻辱纪念碑来纪念它。它被称为吸烟的孩子，它是几个世纪以来丹麦地面上的第一座耻辱纪念碑。它将在丹麦各地旅行，直到丹麦不再排在第一位，并可以将其传递给另一个国家。由丹麦NOA为丹麦癌症协会和TrygFonden制作的电影广告，类别为: 公共利益，非政府组织。

耻辱纪念碑

案例简介：Denmark has set a world record, but no one wants to take responsibility for it. Denmark has the world’s youngest first-time smokers. Therefore, in a new campaign, The Danish Cancer Society erects a monument of shame to commemorate it. It’s called The Smoking Child, and it is the first monument of shame on Danish ground in centuries. It will travel around Denmark, until Denmark is no longer in first place, and can pass it on to another country. Film advertisement created by NOA, Denmark for The Danish Cancer Society and TrygFonden, within the category: Public Interest, NGO.