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案例简介:Credits
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基本信息
- 广告品牌: Roskilde Festival
- 发布日期: 2024-03
- 行业领域: 互联网服务 , 文娱/内容 , 影音娱乐 , 商务服务
- 媒体类别: 海报/平面 , 短视频
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
Young people have to listen to a lot. They do too little and party too much. But the truth is that when they meet with 130,000 like-minded people at the Roskilde Festival, they help make a huge difference just by being there. The Roskilde Festival is the biggest festival in Northern Europe. Every year the festival poster has some of the biggest music acts on it. Last year Kendrick Lamar, Rosalia, Lil Nas X etc. played. But what a lot of young people don’t see on those impressive posters, are the two words at the bottom of the festival program: NON PROFIT. The meaning of those words are hefty: Everybody attending the festival help raise money to charitable causes each year. Over the years, Roskilde Festival has donated 429.000.000 DKK to charities, activities, and causes supporting the youth. This video is a tool to understanding what NON PROFIT actually means. But more importantly, a video young people can share with all the haters and party poopers.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
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一键搜索竞品往年广告,一眼掌握对手市场定位
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