Modern consumers spend 90% of their lives indoors. They have become ‘The Indoor Generation’ and few are aware of how it is threatening their health and well being.The campaign for Velux includes a three-minute film by production company Bacon, which plots a depressing future in which current generations resign themselves to an indoor life - with all the risks to mental, physical and societal health that brings with it.The main objective of 'The Indoor Generation' campaign is to start a global debate around bad indoor environment and how it is affecting our health and well-being.CreditsClient/Advertiser: VELUXAccount Director: Christian GrosenAccount Manager: Sarah GandilCreative Director: Robert CerkezArt Director(s): Henrik TvillingCopywriter: Peter DinesenPlanner: Lone Tvedergaard BachSoMe Planner: Emil TowityGraphic Designer: Anders Martin Jensen and Brian DahlAgency Producer: Anne-Mette LundFilmProduction Company: BaconExecutive Producer: Mette JermiinProducer: Charlie GauglerDirector: Martin de ThurahCameraDirector of Photography: Kasper TuxenFocus Puller: Daniel ParmoGaffer: Thomas BekkerBest Boy: Alex SuhrGrip: Christian BrøndumSteadi Cam Operator: Flemming LaybourneProduction Manager: Birgitte RaskProduction Designer: Simone Grau RoneyPropsmaster: WonderlandStylist: Melanie BuchhaveWardrobe: Melanie BuchhaveMake-up: Jeanette SvendsenExtra coordinator: Laura Valentiner-BohseProduction Assistant: Laura Valentiner-BohseSound Recordist: Jamie Louis ThurmanCasting: Claire Catterson, Art Cast, Lena Påske, Another Casting CompanyPost ProductionPost Production Bacon XEditor/Klipper Olivier Bugge CouttéColourist/Grader Hanibal LangVFX Bacon XSound Design BalladMotion Graphics -Music Title -Music Clearance -Music Composer Simon Torp Littauer / Adrian Aurelius Skovgaard Nielsen / Gregers Mærsk MøllerMusic Recording -Photo/Foto/IllustrationProduction Manager Christina E. Nielsen (VELUX)Photographer Søren SolkærDigital Retouch Eli Larjboschitz and Mogens WittrupGlobal media partner Oath NordicsOath Nordics creditAccount Director: Kenneth LandboAccount Strategíst: Rasmus MikkelsenProject Manager: Louise BrogaardPublishing Manager: Jan Jakob Holm-WeberGlobal media partner: Weber Shandwick