Snack brand Tyrrells is embracing the preposterous for its first ever television ad campaign, a £2.5m promotion supported by video on demand, outdoor and social media.Taglined ‘It’s absurd what we do before Tyrrells gets to you’ the wacky push gives life to the idiosyncratic black and white figures that grace its packets of crisps by giving them a voice – step forward actor and impressionist Peter Serafinowicz.Conceived by Wieden+Kennedy London, the off the wall campaign goes all out to play up the absurd lengths to which the Herefordshire crisp maker will go to in order to create the perfect snack.CreditsCreative DirectorsDan Norris, Ray ShaughnessyCreativesAdam Newby, Will Wells, Greg KoutsExecutive Creative DirectorsTony Davidson, Iain TaitAccount DirectorWill HuntPlanning DirectorAndy WrightCreative ProducerMaisie WilloughbyTV ProducerJo CharlesworthTV PRODUCTIONProduction CompanyDog & RabbitDirectorDog & RabbitProducerDog & RabbitMusic+Sound CompanyWave Music / Brains & HunchSound DesignerAaron Reynolds / Chris BranchVoiceover ArtistPeter Serafinowicz