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耐克: 莫 · 法拉赫; 微笑
案例简介：耐克通过伦敦W + K和Rogue在这场新的活动中庆祝莫法拉赫的生活和事业。
耐克: 莫 · 法拉赫; 微笑
案例简介：Nike celebrates the life and career of Mo Farah in this new campaign via W+K London and Rogue.
Nike: Mo Farah; Smile
案例简介：耐克通过伦敦W + K和Rogue在这场新的活动中庆祝莫法拉赫的生活和事业。
Nike: Mo Farah; Smile
案例简介：Nike celebrates the life and career of Mo Farah in this new campaign via W+K London and Rogue.
耐克: 莫 · 法拉赫; 微笑
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Nike: Mo Farah; Smile
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On Saturday 12th August, at 20:20 (GMT), the Men's 5,000m final of the IAFF London 2017 takes place, this race will be the final championship track race of Mo Farah's illustrious career.Victory here would be a fourth consecutive 5,000m win at the World Championships. More than just a runner, Mo has become an icon and an inspiration for not only the British, but also the world. To celebrate the man and the smile that adorns his face, Nike has released this motivational campaign from W+K London.Directed by Mark Zibert through Rogue Films, this film chronicles the unseen, grueling journey and mental strength behind his smiley persona, while a powerful tribute from London-born spoken word artist George the Poet reveals that behind every smile, there is a story, that may not always be immediately obvious.
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