The Sandpaper Label|海报/平面|广告营销案例【ADGuider广告指南】

砂纸标签

案例简介：简要说明: 在商店里，我们希望消费者通过使用不同等级的砂纸来贴标，来感受马里奥 · 哈勒白兰地的不同强度 (蒸馏等级 = 酒精百分比)。带有粗糙砂纸标签的瓶子含有最强的白兰地。此外，这是通过使用不寻常的引人注目的材料/设计来产生快速注意力的主要目标之一。描述客户的简报: 哈勒酒厂给了我们设计他们完整的优质水果白兰地系列的任务。该系列包括三个品种: 樱桃、梨和李子，它们的酒精含量和饮用质地各不相同。描述你是如何到达最终设计的: 在标签上，我们选择了各种砂纸 -- 白兰地越强，肉粒越大。瓶子的第一次抓住已经表明了内容有多 “强烈” 或 “温和”。Haller 精细的水果白兰地是由完全天然的产品制成的，没有任何添加剂。因此，标签设计具有纯粹的外观，符合纯粹的自然内容。表明市场的结果有多成功: 通过不寻常的标签，Haller Schnapps 的营业额显著增加: 与前几年相比，全年的产量在 5 个月内售出。项目的基本描述: 在标签上，我们选择了各种砂纸 -- 白兰地越强，肉粒越大。瓶子的第一次抓住已经表明了内容有多 “强烈” 或 “温和”。Haller 精细的水果白兰地是由完全天然的产品制成的，没有任何添加剂。因此，标签设计具有纯粹的外观，保持纯粹的自然内容。已经在商店里，我们希望消费者通过使用不同等级的砂纸来贴上标签，来感受马里奥 · 哈勒白兰地的不同强度 (脱色等级 = 酒精百分比)。

砂纸标签

案例简介：Brief Explanation: Already in the shop we wanted the consumers to FEEL the different strengths (grade of distillation = percentage alcohol) of the offered Mario Haller Brandies by using various grades of sand paper for the labelling. E.g. the bottle with the roughest sand paper-label contains the strongest brandy. Furthermore was one of the main objectives to generate quick attention by using unusual eye catching material/design. Describe the brief from the client: Haller Distillery gave us the task of designing their complete fine fruit brandy range. The range encompasses three varieties: Cherry, Pear and Plum, which vary in the alcohol percentage and the drinking texture. Description of how you arrived at the final design: For the label, we chose varieties of sand paper - the stronger the brandy, the larger the granulation. Already the first grasp of the bottle gives an indication of how "intense" or "mild" the content is. Haller Fine Fruit Brandies are created from entirely natural products without any additives. Therefore, the label design has a pure look, in line with the purely natural contents. Indication of how successful the outcome was in the market: Through the unusual labelling, the turnover for Haller Schnapps has increased significantly: In contrast to the previous years, the whole year's production was sold within 5 months. Basic description of the project: For the label, we chose varieties of sand paper - the stronger the brandy, the larger the granulation. Already the first grasp of the bottle gives an indication of how "intense" or "mild" the content is. Haller Fine Fruit Brandies are created from entirely natural products without any additives. Therefore, the label design has a pure look, in keep with the purely natural contents. Already in the shop we wanted the consumers to feel the different strenghts (grade of destillation = percentage alcohol) of the offered Mario Haller Brandies by using various grades of sand paper for the labelling.