Lightning|短视频,海报/平面|广告营销案例【ADGuider广告指南】

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闪电

案例简介：2003 年，马里奥 · 哈勒种植园的一棵梨树被闪电击中。所以他有了一个想法，提炼出一瓶马里奥 · 哈勒梨酒的独家限量版。他要求我们为这种特殊的杜松子酒设计一个独特的标签: 一种限量版的杜松子酒，从被闪电击中的树上的梨中蒸馏出来。在产品特殊故事的驱动下，我们也有了通过闪电设计标签的想法。我们在避雷针上贴上了特殊纸张的标签 -- 由陶瓷纤维制成，耐热到 1300 ℃。最后一道闪电，大约 100.000.000 伏特 30.00 安培的电流击中它，并在每一个标签的中间燃烧了一条独特的痕迹。

闪电

案例简介：In 2003 a pear tree of Mario Haller's plantation was struck by lightning. So he had the idea to distil a single release of exclusive, limited edition bottles of Mario Haller pear schnapps. He asked us to design a unique label for this special schnapps: A limited edition of schnapps distilled from pears from a tree that was struck by lightning. Driven by the special story of the product we had the idea to design the labels by lightning too. We've put labels of special paper - made of ceramic fibres and heat resistant up to temperatures 1300°C - on a lightning rod and waited. Finally a lightning with roundabout 100.000.000 volts and 30.00 ampere struck into it and burned a unique trace in the middle of every single label.