营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    肯德基和MTN露水: 甜蜜的闪电

    案例简介:

    肯德基和MTN露水: 甜蜜的闪电

    案例简介:

    KFC and MTN Dew: Sweet Lightning

    案例简介:

    KFC and MTN Dew: Sweet Lightning

    案例简介:

    肯德基和MTN露水: 甜蜜的闪电

    暂无简介

    KFC and MTN Dew: Sweet Lightning

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    Mountain Dew and KFC are partnering to electrify their beverage lineup with Sweet Lightning, an out-of-this-sky refreshment lit up with a punch of peach and a touch of honey flavors. Available exclusively at KFC restaurants nationwide by July 1, DEW is fixin' up a true-to-its-roots soda that will brighten each and every one of your taste buds.Sweet is the Mtn Dew pitchman who is sweet, smooth and lightning-fast enough to become a mainstay at KFC, where the food is finger lickin' good. How did it go down? With a "glass is always full" swagger, Sweet strolls into Colonel Sanders'office with his Southern charm and wins him over quicker than a bolt of lightning could strike! The Colonel and Sweet shook on it, agreeing that Sweet Lightning would not be served in any other restaurant, and one sweet deal was struck.Mtn Dew Sweet Lightning is the first exclusive beverage to be offered at KFC. For Dew, this is only the second time the brand has partnered with a quick-service restaurant – the first being the hugely successful Baja Blast which debuted at KFC's sister restaurant, Taco Bell, nearly a decade-and-a-half ago.Sweet Lightning was developed in partnership with the food and beverage innovation experts at KFC and Mtn Dew to create the perfect pairing for KFC's Original Recipe fried chicken. Original Recipe is a KFC brand staple, and the innovation experts for each brand wanted to create a beverage that is as unique as the fried chicken it was created to complement.

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入