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MTN Dew: Let's Do by BBDO NY
案例简介:
MTN Dew: Let's Do by BBDO NY
案例简介:
MTN Dew: Let's Do by BBDO NY
案例简介:
MTN Dew: Let's Do by BBDO NY
案例简介:
MTN Dew: Let's Do by BBDO NY
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MTN Dew: Let's Do by BBDO NY
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Caffeine-powered soft drink, MTN Dew celebrates people who push the limits and live large in a campaign that promotes all the flavors under the Dew umbrella.‘Let's Do’ is a challenge to new faces, and a rallying cry to old friends, according to the brand. The 60-second anthem spot brings together sports and music stars to celebrate the power of doing.Record-breaking hip-hop trio Migos provides the infectious soundtrack and also stars in the spot, riding through a mansion on gold plated chopper trikes.Holly Holm, the first female hero of a Dew commercial and former UFC Women's Bantamweight Champion, stares into a mirror as her reflection takes on its own persona. Skateboarding standouts Sean Malto and Mariah Duran prove a few falls aren't enough to keep them down, and 86-year-old artist Ushio Shinohara pulls his signature boxing painting technique. Also, NBA All-Star Joel Embiid lands an epic blindfolded dunk.CreditsCreative Agency: BBDO New YorkChief Creative Officer, Worldwide: David LubarsChief Creative Officer, New York: Greg HahnExecutive Creative Director: Steve FogelExecutive Creative Director: Doug FallonAssociate Creative Director - Copywriter: Lucas OwensAssociate Creative Director - Art Director: Sei Rey Ho Executive Producer: Matt NowakProducer: Mike RitchieBusiness Manager: Paul Cisco EVP Managing Director: Mark CadmanVP Account Director: Phil BrollyAccount Director: Jen LaytonAssistant Account Executive: Aaron CarySVP, Group Planning Director: Chris CummingsVP, Planning Director: Steve PanawekProduction Company: BiscuitDirector: Noam MurroPartner/Managing Director: Shawn LacyHead of Production: Jeff McDougallHead of Production: Rachel GlaubProducer: Jay VealProduction Supervisor: Jennifer BerryDirector of Photography: Phedon PapamichaelEditorial: WorkEditor: Stewart ReevesAssistant Editor: Chris O'BrienExecutive Producer: Erica ThompsonProducer: Alejandra AlarconVFX & Finishing: The MillShoot Supervisor: Gavin WellsmanShoot Supervisor: Adrian HuleyShoot Supervisor: Keith SullivanSenior Producer: Bugs Russell2D Lead: Keith Sullivan2D Artists: Andre Vidal, Christoph Schroer, Molly Intersimone, Sung Eun Moon, Joseph Yoon, Andrew Emmerson, Ting Jung-Hsu, Andrew Emmerson3D Lead: Yong Chan Kim3D Artists: Jobin Jacob, Charles Lee, Jessica Castillo, Navdeep Singh, Juan Carlos Barquet, Nile Hylton, Yimo Xu, Scott Denton, Scott McGinley, Ryan Federman, Gabriel Kim, John WilsonColorist: Michael RossiterAdditional Music Production: duotoneExecutive Producer: Ross HopmanProducer: Gio LobatoMusic Editor: Brad FischerAudio Post: Sound LoungeSound Mixer: Tom Jucarone
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