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桑迪·胡克 (Sandy Hook) 承诺的毁灭性返校必需品
案例简介：在经历了有史以来最致命的学校暴力事件之一之后，这令人心碎的PSA显示了学生在学年中生存所需的一切。
桑迪·胡克 (Sandy Hook) 承诺的毁灭性返校必需品
案例简介：Following one of the deadliest years on record for school violence, this heartbreaking PSA shows everything students need to survive the academic year.
Sandy Hook Promise's devastating back-to-school essentials
案例简介：在经历了有史以来最致命的学校暴力事件之一之后，这令人心碎的PSA显示了学生在学年中生存所需的一切。
Sandy Hook Promise's devastating back-to-school essentials
案例简介：Following one of the deadliest years on record for school violence, this heartbreaking PSA shows everything students need to survive the academic year.
桑迪·胡克 (Sandy Hook) 承诺的毁灭性返校必需品
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Sandy Hook Promise's devastating back-to-school essentials
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At the time of year where ad breaks are flooded with back-to-school campaigns, this heartbreaking commercial for Sandy Hook Promise cuts through with gut-wrenching effectiveness. Taking on the familiar, breezy tropes seen in student-led spots elsewhere, Back-to-School Essentials' opening moments of stationary-based excitement soon transforms into the cast of kids using said items to survive a shooting, shedding light on the gruesome reality that students face. With a cracking concept from BBDO New York, stunning pace and realisation from Smuggler's Henry Alex Rubin and a final performance that will live in the memory for long after the commercial ends, this PSA is a brilliantly made, devastating necessity.
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