Fold7 has created a global TV, digital and print campaign for Kronenbourg 1664 Blanc. It is part of the ‘Good Taste with a Twist’ campaign launched in June. It underlines the beer’s premium positioning and French heritage, heroing its standout blue bottle and signature flavour with a hint of citrus.The 30” film, directed by Stink’s Wolfberg, introduces us to ‘Le Bar Blanc’, immersing us in a world of playful French elegance where surprising things happen. On entering the lively Parisian bar, it quickly becomes evident this is no ordinary place; there is a twist. As the waiter arrives with a tray of ice cold 1664 Blanc, a blue lobster cracks open the bottles; and the jazz band’s vocalist for the evening? A French bulldog sporting a blue moustache. “Magnifique!”, it exclaims.The twist elevates the experience to new heights. With a nod from the waiter, the barman presses a button and the group’s table corkscrews into the air to treat them to a magnificent roof top view of Paris: the best view in the house.The TV will be supported by a print and digital campaign. Shot by fashion and luxury photographer, Vincent Gapaillard, the work creates a world of stylish, yet slightly elevated beyond the ‘real’ world, still lives in which friends enjoy Kronenbourg 1664 Blanc’s good taste with a twist.The campaign breaks in Asia and North America this week, and will run in Hong Kong, Canada, China, Russia and South Korea, with more markets to follow. Media was planned and bought by Initiative.CreditsProject name: Good taste with a twistAgency: Fold7Client: Kronenbourg 1664 Blanc Client: Nikola Maravic, Global Marketing DirectorChief Creative Officer: Ryan NeweyCreative Directors: Adrian Lim, John YorkeArt Director: Simon HelmCreatives: Jo Taylor, Kiran Strickland, Verity Fine HoskenBusiness Director: Stuart LundyAccount Director: Hazal KarabulutAgency producer: Michelle HickeyHead of Art Buying: Maggie RobertsChief Strategy Officer: Yelena GaufmanPlanner: Caitlin EvansMedia agency: Initiative Media Production company: Stink PragueDirectors: WolfbergExec Producers: Klara Kralickova & David Promberger Producer: Veronika JelsikovaDOP: Filip MarekProduction Designer: Martin KrejzlikEditor: Filip MalasekPost-production: Frantisek Stefanek @ PFX, PragueSoundtrack composer: Michal PelantSound Design: Viktor Ekrt @ Soundsquare, Prague