In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build the Danish Way’.With this new piece of branded content, Carlsberg opts for a non-conventional approach to the reality TV format to reimagine the beloved British institution with a unique Danish twist. The brewery giant challenged six strangers to ditch their office desks for a once-in-a-lifetime adventure experiencing the Danish way of living. Camping out in the magical wilderness of Tintagel, North Cornwall, the cast of young professionals are tasked with building a waterfall-powered pub, from scratch, in just five days – despite having zero building experience between them. Throughout the week, the cast discover what it’s like to escape modern-day distractions as they swap their smartphones for hardhats and handsaws. The six individuals not only reconnect with nature but also uncover surprising truths as they overcome various challenges.Carlsberg and Fold7 partnered with London-based production company, Armoury, to create four five-minute films that immerse viewers in the cast’s fascinating and wanderlust-inducing journey. Shot in the mythical forests of Tintagel during summer, the visually stunning films transport the audience to a narrative that is, refreshingly, worlds away from our fast-paced daily grind. Equally original is the intimate but non-invasive way the documentary series portrays the six Brits’ stories developing.CreditsCREATIVE AGENCY: Fold7CREATIVE: Verity MessettCREATIVE DIRECTOR: Ryan NeweyPRODUCER: Emily RohanSENIOR ACCOUNT MANAGER: Jono CravenEXECUTIVE PRODUCER: Andrew Casher (Hyperactive)ADDITIONAL AGENCY: Hyperactive (Experiential Agency)PRODUCER: Christine Cowin (Hyperactive)PRODUCTION COMPANY: ArmouryDIRECTOR: Jack LauranceDOP: Jordan BuckPRODUCER: Matt HichensPRODUCTION MANAGER: Billy RowlinsonPRODUCTION CO-ORDINATOR: Katie MilnerDRONE OPERATOR: Tom Hughes (Drone Op), James Keith (Drone Pilot)CAMERA OPERATOR: James RhodesCAMERA: Maggie Stanczak (Camera Trainee), Peter Davidson (Camera Dept. Runner)CAMERA ASSISTANT: Alasdair Baines (A Cam 1st AC), Josh Tilley (Loader / 2nd AC / DIT)ARCHITECHS: New British DesignSOUND RECORDIST: Brendan CrehanSOUND: Marco Baldassarre (Sound Assistant)OFFLINE EDITOR: James Demetriou​PHOTOGRAPHER: George FieldingSOUND DESIGN: Marcin Pawlik @ ENVY AdvertisingCOLORIST: Tim Smith @ Electric Theatre Collective