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噪音的艺术
案例简介：简要解释 为了从饱和的市场中脱颖而出，也为了最艰难的观众 -- 广告人 -- 我们需要创造一场独一无二的运动，庆祝噪音对声音的掌握。对于视频，我们决定展示他们对创意的音频需求的理解 -- 不仅仅是广告，而是在更深层次上: 在他们的工作生活中。 描述客户的简报 噪音国际是一家总部设在悉尼的音响工作室。我们的任务 是为了帮助他们成为代理创意人员的最佳人选。 设计过程 由此产生的视频是每个创意日的配乐，一个流动的声波，说明了广告中典型一天的高潮和低谷: 任何创意都可以与之相关。与音效和 VO 相匹配，这种流动的声波在每个声音和图像之间无缝过渡。 每张图片都展示了创意时代的一个场景，从发现你的新简报是垃圾，到破解一个主要简报，再到意识到你的抱怨邮件被发送给了所有员工。哎呀。 结果 这段视频受到了创意社区的好评，评论从 “这太棒了” 到 “看起来很漂亮”。这总是很高兴听到你的同龄人。
噪音的艺术
案例简介：Brief Explanation In order to stand out from a saturated market and to the toughest audience – ad people – we needed to create a one-of-a-kind campaign that celebrated Noise’s mastery of sound. For the video, we decided to demonstrate how well they understand creatives’ audio needs – not just for ads, but at a deeper level: in their work lives. Describe the brief from the client Noise International is a sound studio based in Sydney. Our task was to help make them top-of-mind for agency creatives. Design Process The resulting video was a soundtrack to every creative’s day, a flowing soundwave that illustrated the highs and lows of a typical day in advertising: something any creative could relate to. In matching with the sound effects and VO, this flowing soundwave seamlessly transitioned between each sound and image. Each image illustrated a scenario in a creative’s day, from discovering your new brief is a turd, to cracking a major brief, to realizing that your bitching email was sent to all staff. Oops. Results The video was extremely well received by the creative community, with comments ranging from "this is brilliant" to "looks beautiful". Which is always nice to hear from your peers.
THE ART OF NOISE
案例简介：简要解释 为了从饱和的市场中脱颖而出，也为了最艰难的观众 -- 广告人 -- 我们需要创造一场独一无二的运动，庆祝噪音对声音的掌握。对于视频，我们决定展示他们对创意的音频需求的理解 -- 不仅仅是广告，而是在更深层次上: 在他们的工作生活中。 描述客户的简报 噪音国际是一家总部设在悉尼的音响工作室。我们的任务 是为了帮助他们成为代理创意人员的最佳人选。 设计过程 由此产生的视频是每个创意日的配乐，一个流动的声波，说明了广告中典型一天的高潮和低谷: 任何创意都可以与之相关。与音效和 VO 相匹配，这种流动的声波在每个声音和图像之间无缝过渡。 每张图片都展示了创意时代的一个场景，从发现你的新简报是垃圾，到破解一个主要简报，再到意识到你的抱怨邮件被发送给了所有员工。哎呀。 结果 这段视频受到了创意社区的好评，评论从 “这太棒了” 到 “看起来很漂亮”。这总是很高兴听到你的同龄人。
THE ART OF NOISE
案例简介：Brief Explanation In order to stand out from a saturated market and to the toughest audience – ad people – we needed to create a one-of-a-kind campaign that celebrated Noise’s mastery of sound. For the video, we decided to demonstrate how well they understand creatives’ audio needs – not just for ads, but at a deeper level: in their work lives. Describe the brief from the client Noise International is a sound studio based in Sydney. Our task was to help make them top-of-mind for agency creatives. Design Process The resulting video was a soundtrack to every creative’s day, a flowing soundwave that illustrated the highs and lows of a typical day in advertising: something any creative could relate to. In matching with the sound effects and VO, this flowing soundwave seamlessly transitioned between each sound and image. Each image illustrated a scenario in a creative’s day, from discovering your new brief is a turd, to cracking a major brief, to realizing that your bitching email was sent to all staff. Oops. Results The video was extremely well received by the creative community, with comments ranging from "this is brilliant" to "looks beautiful". Which is always nice to hear from your peers.
噪音的艺术
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THE ART OF NOISE
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