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视觉识别
案例简介：简要解释 在与项目的关键创意人和噪音团队进行头脑风暴后，提出了一个问题，并设计了一个策略来将噪音的本质融入他们的新身份.“噪音是什么样子的”。 这引发了进行一系列实验来创造 “噪音” 这个词的视觉表现的想法。 目标.找到有趣的方法来制作这些视觉表现。 描述客户的简报 噪音是一个国际知名的精品音乐和音响屋，为电视、电影和广告创作音乐和音响。噪音在业内众所周知，因为他们的创意给他们的工作带来了独特的视角。 他们相信自己的视觉身份不再代表他们是谁或他们在做什么，并决定他们需要一个新的面貌。一个更干净，更吸引人，更实验性的。 设计过程 在记录了噪音小组的每个成员说 “噪音” 这个词后，我们使用各种原材料进行了一系列实验。 我们通过这些材料泵送声音 (使用扬声器锥)，创造不同而有趣的视觉输出。 这些实验旨在通过为每个团队成员创建 “噪音” 一词的视觉解释来产生高度定制的结果。 更成功的实验与录音中的数字情商读数相结合，以制作不同的视觉身份，或 “声音片”。 结果 视觉识别的这种变化旨在封装公司的进步和创新方法，以操纵和创造独特的声音，向我们的客户展示 (当前和潜在的) 噪音可能会给他们的项目带来创造性的贡献。 这个新的身份/品牌是在所有平台上实施的.网站、社交媒体、赞助等。伴随着 casestudy 视频。突出的过程 (和一个有趣的配乐设计的团队在噪音)。 这段视频以及其他形式的推广，在发布的前两周，噪音网站的流量从几周增加到数百人。
视觉识别
案例简介：Brief Explanation After brainstorming with the key creatives on the project, and the team at Noise, a question was raised and a strategy was devised to incorporate the essence of what Noise is and does into their new identity... "What does Noise look like". This sparked the idea of conducting a series of experiments to create a visual representation of the word "Noise". Objectives... to find interesting ways to make these visual representations. Describe the brief from the client Noise is an internationally acclaimed, boutique music and sound house, creating music and sound for TV, film and advertising. Noise is well known in the industry for the unique perspective their creatives bring to their work. They believed their visual identity no longer represented who they are or what they're about, and decided they needed a new look. One that was cleaner, more engaging and a little more experimental. Design Process After recording each member of the Noise team saying the word "noise", we conducted a series of experiments using a variety of raw materials. We pumped the sound (using a speaker cone) through these materials, creating different and interesting visual outputs. The experiments aimed to generate a highly tailored outcome, by creating visual interpretations of the word ‘noise’ for each team member. The more successful of the experiments were combined with the digital EQ readings from the recordings to craft distinct visual identities, or ‘soundflakes’. Results This change in visual identity was aimed at encapsulating the company’s progressive and innovative approach to manipulating and creating unique sound, to showing our clients (current and potential) the creative contribution Noise could bring to their projects. This new identity/brand was implemented across all platforms... Website, socialmedia, sponsorship etc.. and a casestudy video accompanied it. Highlighting the process (and an intriguing a soundtrack designed by the team at Noise). This video along with other forms of outreach, increased traffic to the Noise website from only a few a week, to hundreds over the first 2 weeks of it's launch.
VISUAL IDENTITY
案例简介：简要解释 在与项目的关键创意人和噪音团队进行头脑风暴后，提出了一个问题，并设计了一个策略来将噪音的本质融入他们的新身份.“噪音是什么样子的”。 这引发了进行一系列实验来创造 “噪音” 这个词的视觉表现的想法。 目标.找到有趣的方法来制作这些视觉表现。 描述客户的简报 噪音是一个国际知名的精品音乐和音响屋，为电视、电影和广告创作音乐和音响。噪音在业内众所周知，因为他们的创意给他们的工作带来了独特的视角。 他们相信自己的视觉身份不再代表他们是谁或他们在做什么，并决定他们需要一个新的面貌。一个更干净，更吸引人，更实验性的。 设计过程 在记录了噪音小组的每个成员说 “噪音” 这个词后，我们使用各种原材料进行了一系列实验。 我们通过这些材料泵送声音 (使用扬声器锥)，创造不同而有趣的视觉输出。 这些实验旨在通过为每个团队成员创建 “噪音” 一词的视觉解释来产生高度定制的结果。 更成功的实验与录音中的数字情商读数相结合，以制作不同的视觉身份，或 “声音片”。 结果 视觉识别的这种变化旨在封装公司的进步和创新方法，以操纵和创造独特的声音，向我们的客户展示 (当前和潜在的) 噪音可能会给他们的项目带来创造性的贡献。 这个新的身份/品牌是在所有平台上实施的.网站、社交媒体、赞助等。伴随着 casestudy 视频。突出的过程 (和一个有趣的配乐设计的团队在噪音)。 这段视频以及其他形式的推广，在发布的前两周，噪音网站的流量从几周增加到数百人。
VISUAL IDENTITY
案例简介：Brief Explanation After brainstorming with the key creatives on the project, and the team at Noise, a question was raised and a strategy was devised to incorporate the essence of what Noise is and does into their new identity... "What does Noise look like". This sparked the idea of conducting a series of experiments to create a visual representation of the word "Noise". Objectives... to find interesting ways to make these visual representations. Describe the brief from the client Noise is an internationally acclaimed, boutique music and sound house, creating music and sound for TV, film and advertising. Noise is well known in the industry for the unique perspective their creatives bring to their work. They believed their visual identity no longer represented who they are or what they're about, and decided they needed a new look. One that was cleaner, more engaging and a little more experimental. Design Process After recording each member of the Noise team saying the word "noise", we conducted a series of experiments using a variety of raw materials. We pumped the sound (using a speaker cone) through these materials, creating different and interesting visual outputs. The experiments aimed to generate a highly tailored outcome, by creating visual interpretations of the word ‘noise’ for each team member. The more successful of the experiments were combined with the digital EQ readings from the recordings to craft distinct visual identities, or ‘soundflakes’. Results This change in visual identity was aimed at encapsulating the company’s progressive and innovative approach to manipulating and creating unique sound, to showing our clients (current and potential) the creative contribution Noise could bring to their projects. This new identity/brand was implemented across all platforms... Website, socialmedia, sponsorship etc.. and a casestudy video accompanied it. Highlighting the process (and an intriguing a soundtrack designed by the team at Noise). This video along with other forms of outreach, increased traffic to the Noise website from only a few a week, to hundreds over the first 2 weeks of it's launch.
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