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马特松
案例简介：随着英国退欧的临近，澳大利亚旅游局预计英国游客会减少，因为在这种不确定性下，大假期不再是重点。摘要是为了鼓励英国人继续考虑澳大利亚。因此，M & C Saatchi利用英国脱欧优势，创造了Matesong-提醒英国，即使情况不佳，他们也可以依靠自己的同伴Down Down，因为两国之间一直存在特殊的纽带。结果: 1.82亿次数字印象; 4600万次在线观看; 4000万美元的媒体收入。澳大利亚成为全球排名第一的度假胜地。
马特松
案例简介：With Brexit looming, Tourism Australia anticipated a drop in British tourists, as big vacations were less of a focus amid such uncertainty. The brief was to encourage Brits to continue considering Australia. So M&C Saatchi used Brexit to its advantage, creating Matesong - a reminder to the UK that even though things weren’t great, they could rely on their mates Down Under, because there’s always been a special bond between the two countries. Results: 182M digital impressions; 46M online views; $40M in earned media. And Australia became the #1 searched holiday destination globally.
Matesong
案例简介：随着英国退欧的临近，澳大利亚旅游局预计英国游客会减少，因为在这种不确定性下，大假期不再是重点。摘要是为了鼓励英国人继续考虑澳大利亚。因此，M & C Saatchi利用英国脱欧优势，创造了Matesong-提醒英国，即使情况不佳，他们也可以依靠自己的同伴Down Down，因为两国之间一直存在特殊的纽带。结果: 1.82亿次数字印象; 4600万次在线观看; 4000万美元的媒体收入。澳大利亚成为全球排名第一的度假胜地。
Matesong
案例简介：With Brexit looming, Tourism Australia anticipated a drop in British tourists, as big vacations were less of a focus amid such uncertainty. The brief was to encourage Brits to continue considering Australia. So M&C Saatchi used Brexit to its advantage, creating Matesong - a reminder to the UK that even though things weren’t great, they could rely on their mates Down Under, because there’s always been a special bond between the two countries. Results: 182M digital impressions; 46M online views; $40M in earned media. And Australia became the #1 searched holiday destination globally.
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Matesong
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