案例简介：

案例简介：Coca-Cola teams up with Marvel Studios to present Pin Tabs for Avengers: Endgame For the first time, the pop tabs of the cans become a media and bring ready to use pins Coca-Cola has a long history of ideas that caught on and entered pop culture. In the 80s, the brand presented the yo-yos. In the 90s, the soccer mini figures. And not long ago we saw the packages with names becoming an object of desire all over the world. Now the brand innovates once again and introduces the Pin Tabs, created by WMcCann. For the first time, the can tabs bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are. To launch an idea with such potential, Coca-Cola looked for an equally spectacular event. And in partnership with Marvel Studios, the debut was with the film Avengers: Endgame. The limited edition with the pins of the 12 characters of the film were distributed in the premiere of Cinemark, the largest movie theater chain in Brazil, release by the influencers and sold in the brand’s e-commerce. About Marvel Studios’ Avengers: Endgame The grave course of events set in motion by Thanos that wiped out half the universe and fractured the Avengers ranks compels the remaining Avengers to take one final stand in Marvel Studios’ grand conclusion to twenty-two films, “Avengers: Endgame.” Kevin Feige produces “Avengers: Endgame,” and Anthony and Joe Russo are the directors. Louis D’Esposito, Victoria Alonso, Michael Grillo, Trinh Tran, Jon Favreau, James Gunn and Stan Lee are the executive producers, and Christopher Markus & Stephen McFeely wrote the screenplay.

Pin Tabs

案例简介：

Pin Tabs

案例简介：Coca-Cola teams up with Marvel Studios to present Pin Tabs for Avengers: Endgame For the first time, the pop tabs of the cans become a media and bring ready to use pins Coca-Cola has a long history of ideas that caught on and entered pop culture. In the 80s, the brand presented the yo-yos. In the 90s, the soccer mini figures. And not long ago we saw the packages with names becoming an object of desire all over the world. Now the brand innovates once again and introduces the Pin Tabs, created by WMcCann. For the first time, the can tabs bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are. To launch an idea with such potential, Coca-Cola looked for an equally spectacular event. And in partnership with Marvel Studios, the debut was with the film Avengers: Endgame. The limited edition with the pins of the 12 characters of the film were distributed in the premiere of Cinemark, the largest movie theater chain in Brazil, release by the influencers and sold in the brand’s e-commerce. About Marvel Studios’ Avengers: Endgame The grave course of events set in motion by Thanos that wiped out half the universe and fractured the Avengers ranks compels the remaining Avengers to take one final stand in Marvel Studios’ grand conclusion to twenty-two films, “Avengers: Endgame.” Kevin Feige produces “Avengers: Endgame,” and Anthony and Joe Russo are the directors. Louis D’Esposito, Victoria Alonso, Michael Grillo, Trinh Tran, Jon Favreau, James Gunn and Stan Lee are the executive producers, and Christopher Markus & Stephen McFeely wrote the screenplay.

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Pin Tabs

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