For the first time, the pop tabs of the cans become a media and bring ready to use pins Coca-Cola has a long history of ideas that caught on and entered pop culture. In the 80s, the brand presented the yo-yos. In the 90s, the soccer mini figures. And not long ago we saw the packages with names becoming an object of desire all over the world. Now the brand innovates once again and introduces the Pin Tabs, created by WMcCann. For the first time, the can tabs bring pins perfect to customize clothes, backpacks and much more. Just open the can and that's it. The pin is ready for use. It is an idea for those who increasingly seek to personalize their objects and want to show the world who they are. To launch an idea with such potential, Coca-Cola looked for an equally spectacular event. And in partnership with Marvel Studios, the debut was with the film Avengers: Endgame. The limited edition with the pins of the 12 characters of the film were distributed in the premiere of Cinemark, the largest movie theater chain in Brazil, release by the influencers and sold in the brand’s e-commerce.