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Oatly: Oatly两次接管华尔街
案例简介：
Oatly: Oatly两次接管华尔街
案例简介：
Oatly: Oatly Takes Over Wall Street Twice by Oatly
案例简介：
Oatly: Oatly Takes Over Wall Street Twice by Oatly
案例简介：
Oatly: Oatly两次接管华尔街
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Oatly: Oatly Takes Over Wall Street Twice by Oatly
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案例详情
Swedish food brand Oatly has served up a typical platter of eye-catching, head-scratching, text-heavy out-of-home (OOH) creative advertising to New Yorkers, but in a twist, the company revealed it’s the same campaign that already ran over Christmas which nobody saw.Back in mid-December Oatly took over the Wall Street subway station with a series of ads touting its products. The trouble was most city dwellers were on vacation those last couple of weeks in the run-up to Christmas.Capitalizing on this, the dairy milk-alternative brand decided to get a little ‘meta’ and let passersby know that while they were having some much-deserved time off they missed the campaign. Each of the ‘new’ ads is a photograph of the old creative with text sprawled over the top stating: ‘While you were away for the holidays, this ad ran here.’
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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