Oat the Goat|活动|广告营销案例【ADGuider广告指南】

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山羊燕麦

案例简介：“山羊燕麦” 是一部互动的，基于网络的动画故事书，由新西兰教育部作为预防欺凌计划推出。这个故事是为4-7岁的孩子创作的，向他们介绍了他们的行为在小组情况下可能产生的影响，并鼓励父母就 “燕麦” 在他的大冒险中所经历的事情展开对话。 Oat the Goat具有新西兰交响乐团演奏的原始乐谱，可使用WebGL通过web浏览器在移动和台式机上免费使用，并提供对毛利人和英语的全面双语支持。

山羊燕麦

案例简介：'Oat the Goat' is an interactive, web-based, animated storybook launched as a bullying prevention initiative by New Zealand's Ministry of Education. Created for 4–7 year old children, the story introduces them to the effect their actions can have in group situations, and encourages parents to open a conversation about what ‘Oat’ is experiencing during his big adventure. Oat the Goat features an original score performed by the New Zealand Symphony Orchestra and is freely available on mobile and desktop through web browsers using WebGL, with full bilingual support for Māori and English.