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或Yarok (以色列安全驾驶协会): BBR Saatchi & Saatchi的现场杀戮
案例简介:
或Yarok (以色列安全驾驶协会): BBR Saatchi & Saatchi的现场杀戮
案例简介:
Or Yarok (The Association for Safer Driving in Israel): Live Kill by BBR Saatchi & Saatchi
案例简介:
Or Yarok (The Association for Safer Driving in Israel): Live Kill by BBR Saatchi & Saatchi
案例简介:
或Yarok (以色列安全驾驶协会): BBR Saatchi & Saatchi的现场杀戮
暂无简介
Or Yarok (The Association for Safer Driving in Israel): Live Kill by BBR Saatchi & Saatchi
暂无简介
基本信息
- 广告品牌: Or Yarok (The Association for Safer Driving in Israel)
- 发布日期: 2017-01
- 行业领域: 其他
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
Texting while driving and even live broadcasting while driving has become an international plague. Truth is over 80% of accidents are caused by people using their phone while driving. Yet still, regular communication campaigns don't deter youngsters. Because no matter how gruesome commercials about this issue are, young drivers still ignore them.Because they're ads.So we decided to engrave the experience of watching a real car crash in young drivers' minds FOREVER.By getting them to watch someone they love die.LIVE.CreditsChief creative officer: Yossi LubatonChief creative officer: Jonathan LangVP creative director: Idan Regev, Idan LevySocial and digital creative director: Idan KilgermanCreative team: Niv Herzberg, Evgeniy UtkinAdditional Credits: VP client services: Maya SalomonAccount executive: Shirley KonkaVP content & production: Dorit GviliProduction manager: Maya PalmonCreative coordinator: Eva HassonVideo editor: Dan DeutschTraffic director: Ronit DoanisStudio manager: Yaron KeinanGraphic designer: Yulia Zak
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