本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
福特: BBR Saatchi & Saatchi的Taste Drive
案例简介:
福特: BBR Saatchi & Saatchi的Taste Drive
案例简介:
ford: The Taste Drive by BBR Saatchi & Saatchi
案例简介:
ford: The Taste Drive by BBR Saatchi & Saatchi
案例简介:
福特: BBR Saatchi & Saatchi的Taste Drive
暂无简介
ford: The Taste Drive by BBR Saatchi & Saatchi
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
The Ford Kuga is a great car. An incredible crossover. In fact, it's probably the best and most premium and quality crossover in its category. The problem however was that consumers were not familiar with it and thus they didn't even take it into account when they went car shopping.So BBR Saatchi & Saatchi decided to change that perception. Radically. That's why, to effectively convey their message the gloves came off, and they took things to the extreme.How extreme? Well how about taking on the services of a mega illusionist and omnivore extraordinaire like Eric Leclerc (Canada's two-time magic champion and a figure even better known for his peculiar predilection for eating glass) to feast on the Ford KUGA and tell the audience exactly how well made (and how absolutely scrumptious) he thinks the car is.CreditsExecutive Creative Director: Jonathan LangVP-Creative Director: Eran NirArt Director: Tal Leshetz-Abugov, Ori HassonAdditional Credits: VP-Group Account Head: Ben MuskalAccount Supervisor: Alon GoldmanAccount Executive: Ori Ben-Dror, Chen Halpern, Gil GershonChief Strategy Officer: Shai NissenboimStrategic Planning: Lora GoichmanHead of Production & Content: Dorit GviliProducer: Alon ShmoelofCreative Coordinator: Eva HassonDigital Creative Director: Maayan DarSocial & Digital Director: Idan KligermanSocial Media Editor: Aviv MelamedStudio Digital: Tomer Gilat, Yaron Keinan, Michael ShelyZenithOptimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Saar SimisDirector: Yoram Ever-HadaniProduction: MialmaClient: Delek-Motors LTDMarketing Communications Manager: Yogev WeissHead of Digital Marketing: Matan AradTraining Manager: Gal arbel
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息