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马自达: 不要滚动行驶BBR Saatchi & Saatchi
案例简介:
马自达: 不要滚动行驶BBR Saatchi & Saatchi
案例简介:
Mazda: Don't Scroll and Drive by BBR Saatchi & Saatchi
案例简介:
Mazda: Don't Scroll and Drive by BBR Saatchi & Saatchi
案例简介:
马自达: 不要滚动行驶BBR Saatchi & Saatchi
暂无简介
Mazda: Don't Scroll and Drive by BBR Saatchi & Saatchi
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案例详情
Japanese auto company Mazda is experimenting with an immersive ad format on Facebook that sees an out-of-control car skeet across the newsfeed.The ‘Distracted Driving’ campaign from BBR Saatchi & Saatchi is looking to inform Facebook users that fiddling with your phone while driving opens up a substantial risk of danger for those in – and outside – the car.The ad, a full page screen takeover, sees a car skid across the newsfeed and supposedly crack the phone screen accompanied by the mantra 'Don’t Scroll and Drive'. As a vertical video resembling the news feed, autoplayed by users, the car crashes across the screen.CreditsCredits:Air Date: July 2017Agency Credits: BBR Saatchi & SaatchiCEO: Yossi LubatonCCO: Idan RegevCreative Team: Ran Even, Roy Zoaretz, Gal Mamalya, Idan Kligerman, Ori HassonVP Client Services: Ben MuskalAccount Supervisor: Aviv BenzikriAccount Executive: Gil GershonVP Content & Production: Dorit GviliStrategy Supervisor: Lora GoichmanCreative Coordinator: Eva Hasson
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