案例简介：为了促进辩论以改善妇女状况，O Estado de S。保罗报纸是该国最大的报纸之一，它讨论了性骚扰问题，并邀请观众进行反思。 这个项目被称为隐形性别歧视，是与广告公司 FCB 巴西合作创建的。它包括为 SPFW 造型师阿米尔 · 斯拉玛的时装秀在模特身上画赋权的信息。然而，墨水只出现在用闪光灯拍摄的照片中。 这些信息的目的是揭示一个没有人看到的事实: 指责侵略的受害者。这是因为大多数人认为穿短衣服的女人是鼓励性骚扰的人。 “通过这个项目，我们揭示了一个必须看到的主题。必须看到无形的性别歧视，这样才能以应有的严肃态度来讨论它，”FCB 巴西首席创意官乔安娜 · 蒙泰罗说。“这种油漆是肉眼看不到的，就像对妇女的偏见和暴力并不总是显而易见的，” 她补充道。 像 “乳沟不是邀请” 、 “我的裙子不是许可” 这样的短语, “展示皮肤不是取笑” 和 “我穿得像我想穿的那样” 是用一种特殊的油漆和掩蔽技术应用在模特身体的不同部位的。激活将在社交媒体上使用标签 # cleavageisnotaninquite (# decotenaoeconvite) 进行推广。

案例简介：In order to promote debates to improve women's condition, O Estado de S. Paulo newspaper, one of the largest newspapers in the country, addressed the issue of sexual harassment and invite the audience for a reflection. The project, called Invisible Sexism, was created in partnership with the advertising agency FCB Brazil. It consists on painting messages of empowerment on the models’ bodies for the fashion show of the stylist Amir Slama in SPFW. The ink, however, only appears in photos taken with a flash. The intention of these messages is to bring to light a fact that nobody sees: the blaming on the victim of aggressions. And that is because most people believe that women who wear short clothes are the ones encouraging sexual harassment. “With this project, we shed light on a subject that must be seen. Invisible Sexism must be seen, so that it can be discussed with the seriousness it deserves,” says Joanna Monteiro, Chief Creative Officer of FCB Brasil. “The paint is not visible to the naked eye, just as prejudice and violence against women are not always evident,” she adds. Phrases like "Cleavage is not an invitation", "My skirt is not a permission", “Showing skin is not teasing” and "I dress myself like I want to" were applied on different parts of the models' bodies using a special paint and a masking technique. The activation will be promoted on social media using the hashtag #CleavageIsNotAnInvitation (#decotenaoeconvite).

看不见的性别歧视 | Invisible Sexism

案例简介：为了促进辩论以改善妇女状况，O Estado de S。保罗报纸是该国最大的报纸之一，它讨论了性骚扰问题，并邀请观众进行反思。 这个项目被称为隐形性别歧视，是与广告公司 FCB 巴西合作创建的。它包括为 SPFW 造型师阿米尔 · 斯拉玛的时装秀在模特身上画赋权的信息。然而，墨水只出现在用闪光灯拍摄的照片中。 这些信息的目的是揭示一个没有人看到的事实: 指责侵略的受害者。这是因为大多数人认为穿短衣服的女人是鼓励性骚扰的人。 “通过这个项目，我们揭示了一个必须看到的主题。必须看到无形的性别歧视，这样才能以应有的严肃态度来讨论它，”FCB 巴西首席创意官乔安娜 · 蒙泰罗说。“这种油漆是肉眼看不到的，就像对妇女的偏见和暴力并不总是显而易见的，” 她补充道。 像 “乳沟不是邀请” 、 “我的裙子不是许可” 这样的短语, “展示皮肤不是取笑” 和 “我穿得像我想穿的那样” 是用一种特殊的油漆和掩蔽技术应用在模特身体的不同部位的。激活将在社交媒体上使用标签 # cleavageisnotaninquite (# decotenaoeconvite) 进行推广。

看不见的性别歧视 | Invisible Sexism

案例简介：In order to promote debates to improve women's condition, O Estado de S. Paulo newspaper, one of the largest newspapers in the country, addressed the issue of sexual harassment and invite the audience for a reflection. The project, called Invisible Sexism, was created in partnership with the advertising agency FCB Brazil. It consists on painting messages of empowerment on the models’ bodies for the fashion show of the stylist Amir Slama in SPFW. The ink, however, only appears in photos taken with a flash. The intention of these messages is to bring to light a fact that nobody sees: the blaming on the victim of aggressions. And that is because most people believe that women who wear short clothes are the ones encouraging sexual harassment. “With this project, we shed light on a subject that must be seen. Invisible Sexism must be seen, so that it can be discussed with the seriousness it deserves,” says Joanna Monteiro, Chief Creative Officer of FCB Brasil. “The paint is not visible to the naked eye, just as prejudice and violence against women are not always evident,” she adds. Phrases like "Cleavage is not an invitation", "My skirt is not a permission", “Showing skin is not teasing” and "I dress myself like I want to" were applied on different parts of the models' bodies using a special paint and a masking technique. The activation will be promoted on social media using the hashtag #CleavageIsNotAnInvitation (#decotenaoeconvite).

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看不见的性别歧视 | Invisible Sexism

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