案例简介：背景 “La Primitiva” 是国家彩票管理局 (loter í as y Apuestas del Estado) 最受欢迎的产品之一。每个人都梦想着赢得La Primitiva，我们讨论如果与亲戚，朋友和同事一起发生该怎么办，但是...我们真的买票吗？ 想法 竞选活动再次围绕两个角色展开，“命运先生” (Destiny先生) 是一个反复无常的人，有着不同寻常的欲望，他忠实的秘书是一个冷静的人，照顾他并满足他的要求。他们一起负责根据他的异想天开 “挑选” 每个彩票的中奖者，正如你将看到的，这是非常有趣的。但是现在，命运先生是亲自环游现实世界，寻找赢家的人。但是他总是选择最糟糕的时刻。

案例简介：BACKGROUND “La Primitiva” is one of the most beloved products sold by the state lottery administration (Loterías y Apuestas del Estado). Everyone dreams of winning La Primitiva, and we discuss what we would do if it happened with our relatives, friends, and colleagues, but... do we actually buy tickets? IDEA The campaign revolves again around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. But now, Mr. Destiny is who goes arround the real world in person, searching for winners. But he always chooses the worst possible moment.

抢劫 | Robbery

案例简介：背景 “La Primitiva” 是国家彩票管理局 (loter í as y Apuestas del Estado) 最受欢迎的产品之一。每个人都梦想着赢得La Primitiva，我们讨论如果与亲戚，朋友和同事一起发生该怎么办，但是...我们真的买票吗？ 想法 竞选活动再次围绕两个角色展开，“命运先生” (Destiny先生) 是一个反复无常的人，有着不同寻常的欲望，他忠实的秘书是一个冷静的人，照顾他并满足他的要求。他们一起负责根据他的异想天开 “挑选” 每个彩票的中奖者，正如你将看到的，这是非常有趣的。但是现在，命运先生是亲自环游现实世界，寻找赢家的人。但是他总是选择最糟糕的时刻。

抢劫 | Robbery

案例简介：BACKGROUND “La Primitiva” is one of the most beloved products sold by the state lottery administration (Loterías y Apuestas del Estado). Everyone dreams of winning La Primitiva, and we discuss what we would do if it happened with our relatives, friends, and colleagues, but... do we actually buy tickets? IDEA The campaign revolves again around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. But now, Mr. Destiny is who goes arround the real world in person, searching for winners. But he always chooses the worst possible moment.

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抢劫 | Robbery

暂无简介