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12月21日
案例简介：EntrySummary 圣诞彩票活动是西班牙今年最受期待的广告活动之一。从长远来看，这是我们的约翰 · 刘易斯或塞恩斯伯里。同样重要的是要知道，我们的国家彩票已经有 250 年的历史，在家人、朋友、同事之间购买和分享数字。这是一个巨大的圣诞节传统。因为每个数字被分成十分之一，如果我们赢了，我们都会一起赢。圣诞抽奖发生在 12月22日，这是所有西班牙人都知道的日期。 简要解释 这部电影讲述了该村退休教师卡米娜的故事，她在 12月21日早上认为自己获得了大奖, 因为她在电视上看到了去年圣诞彩票的新闻报道。她的快乐如此之大，以至于没有人觉得能够告诉她她犯了一个错误，而且实际的抽签发生在第二天，所以她的亲人聚集了所有的邻居来庆祝。由于卡米娜的爱和慷慨，整个城镇都在庆祝一个不真实的奖项, 到目前为止，经济奖仅次于与你所爱的人分享快乐的快乐。分享变得如此重要，以至于卡米娜以一种感人的姿态给了她的家人 “获胜” 的门票。
12月21日
案例简介：EntrySummary The Christmas Lottery campaign is one of the most anticipated advertising campaigns of the year in Spain. To put it in perspective it’s our John Lewis or Sainsburys. It is also important to know that our National Lottery has a history of 250 years, and the buying and sharing of numbers amongst family, friends, workmates colleagues etc. is a huge Xmas tradition. Since every number is divided into tenths, if we win, we all win together. The Christmas draw takes place on 22nd of December, a well known date by all Spaniards. BriefExplanation The film tells the story of Carmina, the village's retired teacher, who, on the morning of December 21st, thinks she has won the big prize, because she has seen on TV a news story on last year's Christmas Lottery. Her joy is so big that no one feels capable of telling her she is making a mistake and that the actual draw takes place the next day, so her loved ones gather all the neighbors to celebrate. Due to Carmina's love and generosity, the entire town celebrates a prize that isn't real, up to the point that the economic prize comes in second to the happiness of sharing joy with your loved ones. Sharing becomes so important that Carmina, in a touching gesture, gives her "winning" ticket to her family.
December 21st
案例简介：EntrySummary 圣诞彩票活动是西班牙今年最受期待的广告活动之一。从长远来看，这是我们的约翰 · 刘易斯或塞恩斯伯里。同样重要的是要知道，我们的国家彩票已经有 250 年的历史，在家人、朋友、同事之间购买和分享数字。这是一个巨大的圣诞节传统。因为每个数字被分成十分之一，如果我们赢了，我们都会一起赢。圣诞抽奖发生在 12月22日，这是所有西班牙人都知道的日期。 简要解释 这部电影讲述了该村退休教师卡米娜的故事，她在 12月21日早上认为自己获得了大奖, 因为她在电视上看到了去年圣诞彩票的新闻报道。她的快乐如此之大，以至于没有人觉得能够告诉她她犯了一个错误，而且实际的抽签发生在第二天，所以她的亲人聚集了所有的邻居来庆祝。由于卡米娜的爱和慷慨，整个城镇都在庆祝一个不真实的奖项, 到目前为止，经济奖仅次于与你所爱的人分享快乐的快乐。分享变得如此重要，以至于卡米娜以一种感人的姿态给了她的家人 “获胜” 的门票。
December 21st
案例简介：EntrySummary The Christmas Lottery campaign is one of the most anticipated advertising campaigns of the year in Spain. To put it in perspective it’s our John Lewis or Sainsburys. It is also important to know that our National Lottery has a history of 250 years, and the buying and sharing of numbers amongst family, friends, workmates colleagues etc. is a huge Xmas tradition. Since every number is divided into tenths, if we win, we all win together. The Christmas draw takes place on 22nd of December, a well known date by all Spaniards. BriefExplanation The film tells the story of Carmina, the village's retired teacher, who, on the morning of December 21st, thinks she has won the big prize, because she has seen on TV a news story on last year's Christmas Lottery. Her joy is so big that no one feels capable of telling her she is making a mistake and that the actual draw takes place the next day, so her loved ones gather all the neighbors to celebrate. Due to Carmina's love and generosity, the entire town celebrates a prize that isn't real, up to the point that the economic prize comes in second to the happiness of sharing joy with your loved ones. Sharing becomes so important that Carmina, in a touching gesture, gives her "winning" ticket to her family.
12月21日
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December 21st
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基本信息
- 广告战役： #Loterias y Apuestas del Estado-影视-fe33#
- 广告品牌： Loterías Y Apuestas Del Estado
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 短视频
- 广告语言： 西班牙语
- 媒介平台： 网络
- 获得奖项：
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