案例简介：Joker 是由国家彩票机构 (loter í as y Apuestas del Estado) 与 La Primitiva 相关的游戏，其主要特征是五分之一获得奖励。为了传播关于 La Primitiva Joker 的消息，我们使用了为 La Primitiva 创建的两个角色: Fate 先生和他的秘书。 命运先生和他漫长的秘书，在这个场合，在一次非常特别的试镜中。 在这场运动中，重点是小丑 La Primitiva 可能的赢家数量，同时有 150 多名候选人同时出现在屏幕上。 我们发现自己在一个巨大的剧院的幕后。助手试图打电话命令每个人参加由命运先生创建的试镜，以便选择小丑的未来赢家: 自 2012 年以来与 La Primitiva 相关的游戏，其中五分之一的赌注是赢家。 为了强化 “五分之一获胜” 的信息，所有参与者都分成 5 组，每组 1 人将成为赢家。消防员、养蜂人、女招待、裸体主义者、读者、幽闭恐惧症患者和西班牙洋葱煎蛋卷的粉丝只是这次大规模试镜的 25 个以上团体中的一些。

案例简介：Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize. To spread the word about La Primitiva Joker, we used two characters created for La Primitiva: Mr Fate and his secretary. Mr. Fate and his longsuffering secretary, on this occasion, in a very special audition. In this campaign, the emphasis is on the sheer number of possible winners of the Joker La Primitiva, while more than 150 candidates appear on the screen at once. We find ourselves behind the scenes in a huge theater. The Assistant tries to call to order everyone attending the audition created by Mr. Destiny in order to choose the future winner of the Joker: the game associated with La Primitiva since 2012 in which 1 in 5 bets is a winner. To reinforce the message that "1 in 5 wins,” all participants get into groups of 5 and 1 of each group will be a winner. Firefighters, beekeepers, hostesses, nudists, readers, claustrophobics, and fans of Spanish omelets with onions are just some of the more than 25 groups selected for this massive audition.

小丑 | Joker

案例简介：Joker 是由国家彩票机构 (loter í as y Apuestas del Estado) 与 La Primitiva 相关的游戏，其主要特征是五分之一获得奖励。为了传播关于 La Primitiva Joker 的消息，我们使用了为 La Primitiva 创建的两个角色: Fate 先生和他的秘书。 命运先生和他漫长的秘书，在这个场合，在一次非常特别的试镜中。 在这场运动中，重点是小丑 La Primitiva 可能的赢家数量，同时有 150 多名候选人同时出现在屏幕上。 我们发现自己在一个巨大的剧院的幕后。助手试图打电话命令每个人参加由命运先生创建的试镜，以便选择小丑的未来赢家: 自 2012 年以来与 La Primitiva 相关的游戏，其中五分之一的赌注是赢家。 为了强化 “五分之一获胜” 的信息，所有参与者都分成 5 组，每组 1 人将成为赢家。消防员、养蜂人、女招待、裸体主义者、读者、幽闭恐惧症患者和西班牙洋葱煎蛋卷的粉丝只是这次大规模试镜的 25 个以上团体中的一些。

小丑 | Joker

案例简介：Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize. To spread the word about La Primitiva Joker, we used two characters created for La Primitiva: Mr Fate and his secretary. Mr. Fate and his longsuffering secretary, on this occasion, in a very special audition. In this campaign, the emphasis is on the sheer number of possible winners of the Joker La Primitiva, while more than 150 candidates appear on the screen at once. We find ourselves behind the scenes in a huge theater. The Assistant tries to call to order everyone attending the audition created by Mr. Destiny in order to choose the future winner of the Joker: the game associated with La Primitiva since 2012 in which 1 in 5 bets is a winner. To reinforce the message that "1 in 5 wins,” all participants get into groups of 5 and 1 of each group will be a winner. Firefighters, beekeepers, hostesses, nudists, readers, claustrophobics, and fans of Spanish omelets with onions are just some of the more than 25 groups selected for this massive audition.

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小丑 | Joker

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