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与尼日利亚对话
案例简介：基本原理 “尼日利亚独立日唯一的好处是这是一个公共假日” 总的来说，围绕爱国主义、团结和庆祝的言论已经变得平淡，无助于激励街上的普通尼日利亚人。人们已经脱离了这个国家，这是有充分理由的。有很多内在的愤怒需要发泄出来。这些年来，人们感觉好像没有听到人民的声音，领导人充耳不闻，几十年前的问题今天仍然持续存在。 对于独立日运动，奥里金 (Orijin) 将重新点燃尼日利亚人的希望精神，并给他们一些期待。要做到这一点，我们首先必须成为他们可以发泄的平台。这就是创造一个途径，通过这个途径，公民的担忧可以被凸显出来，而不是为了煽动愤怒、痛苦或绝望，而是为了治愈，并开始为未来规划道路。 “如果尼日利亚是一个人，尼日利亚人会有非常丰富多彩的话要对她说。” 创建一个平台/渠道，尼日利亚人可以通过该平台与尼日利亚交谈，并可以使用Orijin瓶作为工具说出他们想说的一切。尼日利亚电通Aegis为奥里金制作的综合广告，类别为: 酒精饮料。
与尼日利亚对话
案例简介：Rationale “The only good thing about Independence Day in Nigeria is that it is a public holiday” The rhetoric around patriotism, unity, and celebration, in general, have become flat and does nothing to inspire the average Nigerian on the street. People have become detached from the country, and for some good reasons. There is a lot of Internalized anger that needs to be let out. Over the years, it has felt as if the voices of the people are not being heard, the leaders are turning deaf ears, and the problems of decades ago are still persistent today. For the Independence Day campaign, Orijin is to rekindle the spirit of hope in Nigerians and give them something to look forward to. To do this, we first have to be a platform on which they can vent. That is create an avenue through which citizens’ concerns can be brought to the fore, not with the intention to incite anger, pain, or despair but rather allow for healing and begin to chart a path for the future. “If Nigeria were a human being, Nigerians will have very colorful things to say to her” The Idea Create a platform/channel through which Nigerians can talk to Nigeria and can say everything they have been wanting to say using the Orijin bottle as a tool. Integrated advertisement created by Dentsu Aegis, Nigeria for Orijin, within the category: Alcoholic Drinks.
Talk To Nigeria
案例简介：基本原理 “尼日利亚独立日唯一的好处是这是一个公共假日” 总的来说，围绕爱国主义、团结和庆祝的言论已经变得平淡，无助于激励街上的普通尼日利亚人。人们已经脱离了这个国家，这是有充分理由的。有很多内在的愤怒需要发泄出来。这些年来，人们感觉好像没有听到人民的声音，领导人充耳不闻，几十年前的问题今天仍然持续存在。 对于独立日运动，奥里金 (Orijin) 将重新点燃尼日利亚人的希望精神，并给他们一些期待。要做到这一点，我们首先必须成为他们可以发泄的平台。这就是创造一个途径，通过这个途径，公民的担忧可以被凸显出来，而不是为了煽动愤怒、痛苦或绝望，而是为了治愈，并开始为未来规划道路。 “如果尼日利亚是一个人，尼日利亚人会有非常丰富多彩的话要对她说。” 创建一个平台/渠道，尼日利亚人可以通过该平台与尼日利亚交谈，并可以使用Orijin瓶作为工具说出他们想说的一切。尼日利亚电通Aegis为奥里金制作的综合广告，类别为: 酒精饮料。
Talk To Nigeria
案例简介：Rationale “The only good thing about Independence Day in Nigeria is that it is a public holiday” The rhetoric around patriotism, unity, and celebration, in general, have become flat and does nothing to inspire the average Nigerian on the street. People have become detached from the country, and for some good reasons. There is a lot of Internalized anger that needs to be let out. Over the years, it has felt as if the voices of the people are not being heard, the leaders are turning deaf ears, and the problems of decades ago are still persistent today. For the Independence Day campaign, Orijin is to rekindle the spirit of hope in Nigerians and give them something to look forward to. To do this, we first have to be a platform on which they can vent. That is create an avenue through which citizens’ concerns can be brought to the fore, not with the intention to incite anger, pain, or despair but rather allow for healing and begin to chart a path for the future. “If Nigeria were a human being, Nigerians will have very colorful things to say to her” The Idea Create a platform/channel through which Nigerians can talk to Nigeria and can say everything they have been wanting to say using the Orijin bottle as a tool. Integrated advertisement created by Dentsu Aegis, Nigeria for Orijin, within the category: Alcoholic Drinks.
与尼日利亚对话
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Talk To Nigeria
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