案例简介：为了引起人们对《古墓丽影》在繁忙的游戏发布期间重新启动的关注，Xbox 将一个广告频道变成了一个娱乐频道。生存广告牌 -- 一个广告牌，玩家站在上面测试劳拉 · 克罗夫特般的勇气，面对公众通过直播控制的恶劣天气。观众放弃睡眠观看和支持。这是最古老的广告媒体，被改造成扣人心弦的真人秀。结果: 平均停留时间 8 分钟 (普通广告牌为 8 秒)，11000 名同时观看的观众 (连续 22 小时)，350万次观看，32000 次评论。

案例简介：To bring attention to the Tomb Raider reboot in a busy game launch period, Xbox turned an advertising channel into an entertainment channel. Survival Billboard – a billboard on which gamers stood in a test of Lara Croft-like grit, facing harsh weather controlled by the public via a livestream. Viewers gave up sleep to watch and support. It was oldest advertising medium reinvented as a gripping reality show. Results: 8 minutes average dwell time (vs. 8 seconds for regular billboards), 11000 concurrent viewers (22 hours straight), 3.5 million views, 32000 comments.

挑战生存的广告牌 | Survival Billboard

案例简介：为了引起人们对《古墓丽影》在繁忙的游戏发布期间重新启动的关注，Xbox 将一个广告频道变成了一个娱乐频道。生存广告牌 -- 一个广告牌，玩家站在上面测试劳拉 · 克罗夫特般的勇气，面对公众通过直播控制的恶劣天气。观众放弃睡眠观看和支持。这是最古老的广告媒体，被改造成扣人心弦的真人秀。结果: 平均停留时间 8 分钟 (普通广告牌为 8 秒)，11000 名同时观看的观众 (连续 22 小时)，350万次观看，32000 次评论。

挑战生存的广告牌 | Survival Billboard

案例简介：To bring attention to the Tomb Raider reboot in a busy game launch period, Xbox turned an advertising channel into an entertainment channel. Survival Billboard – a billboard on which gamers stood in a test of Lara Croft-like grit, facing harsh weather controlled by the public via a livestream. Viewers gave up sleep to watch and support. It was oldest advertising medium reinvented as a gripping reality show. Results: 8 minutes average dwell time (vs. 8 seconds for regular billboards), 11000 concurrent viewers (22 hours straight), 3.5 million views, 32000 comments.

暂无简介

挑战生存的广告牌 | Survival Billboard

暂无简介